Multicultural Education Final Project Essay Example | Topics and Well Written Essays - 2250 words

Multicultural Education Final Project - Essay Example The key points of the Constructivist learning theory that make it useful for differentiation in teaching are that it: (1) helps students from different cultural and social backgrounds to interact more naturally; (2) provides a common ground for learning to take place; and (3) helps students to think and be creative, which is one of the important learning objectives I have in my math classes (EBC, 2007; Matthews, 2003). Analyzing the underlying principles show how the theory supports my approach to differentiation. With its emphasis on big concepts that begin with the whole and expanding to include the parts, constructivism provides the intellectual foundation that allows the students coming from diverse cultural and personal backgrounds to grasp concepts of working together, sharing common goals, and appreciating differences. This mindset is useful to guide students - many of whom are traumatized by immigration, the challenge of a new culture, and coping with family problems - to work towards achieving grand objectives and see the part everyone plays in it. By giving value to student questions and interests, the constructivist learning theory helps the students develop self-esteem by making them realize that personal differences make them unique, and that these differences play an important role in the learning process and in fostering unity and agreement within a multicultural environment. The interactivity of learning builds on what students know from their own backgrounds and personal experiences. While I use typical examples from American culture to teach mathematics, I encourage students to use examples from their own cultures to enhance a familiar feel by not completely detaching students from their unique histories. I find this useful when dealing with students coming from cultures of oppression and inferiority, emphasizing for example that while respect for authority is an important value, it needs to be balanced with other values important in a democratic society, such as formation of individuality, love for freedom, and the n eed to establish and achieve high standards (Glatthorn, 1999, p. 5). Unique personal learning is encouraged by the constructivist principle of dialogue with students aimed at helping them construct their own personal knowledge. The teacher's interactive role, rooted in negotiation, helps students acquire life skills that are crucial for their futures. The emphasis on group work reinforces the interaction of the students among themselves so they develop the abilities of self-expression, independent thinking, and understanding differences in viewpoints, all cornerstones of American society. Constructivism's emphasis on process, observations, and tests and the recognition that knowledge is dynamic and changes with personal experience are useful in developing in students the habits of lifelong learning, experimental daring, and the curiosity to learn more about the world around them. Since each culture has unique world views, constructivism helps everyone learn from the different ways people view and learn from the world. This does not mean that Instructivism, the ideological opposite of constructivism, does not contain good points that are useful in making education in a diversified classroom more effective. The Instructivist emphases on developing basic skills, having a well-planned curriculum, the value of repetition, the recognition of the teacher's authority, teaching correct answers, and fostering learning independence

The Child By Tiger By Thomas Wolfe Essay Example for Free

The Child By Tiger By Thomas Wolfe Essay Insane Slave Murders Citizens! The headlines would boldly exclaim this phrase if an event such as that happened today. The central event of the plot is a violent action in The Child by Tiger by Thomas Wolfe. The author gives significance to the occurrence by making it reveal a general truth about human experience. This universal theme becomes evident through many aspects of the story, which can be analyzed and evaluated to discern their purpose. These following paragraphs will support the judgement that a person in general can contain two worlds inside their psyche: good and evil. If the balance of these two is upset, tremendous or horrible things can happen. When The Child by Tiger first begins, Dick Prosser is established as a well-rounded, almost perfect individual. Although he is a slave, that doesnt restrict his amazing talents and abilities. As the story progresses, however, a stark contrast becomes evident in Dick Prossers presence. The first indication of the revelation of an underlying theme is the shroud of mystery veiled over Dick Prosser. For example, in the first few pages of this story, a character named Pansy Harris is introduced. She is portrayed as a jovial, good-hearted, Negro woman that assists with the kitchen duties in her owners home. Her disposition quickly changes to quiet and somewhat mournful upon encountering Dick Prosser. She informs her host family that she is leaving, which seems as if her departure is without any reason whatsoever. Secondly, a dark, enigmatic presence surrounded the narrator when he would see Dick. The narrator (once referred to as Mr. Spangler) speaks of the red in Dicks eyes whenever Dick would emerge from his living quarters. This was presumed to be an intoxication of the spirit because Dick was a godly man. The appearance of the worn-out Bible on his table was evidence that the book had been used often. Spangler often refers to Dicks cat-like abilities to sneak up on people, which deeply troubled him. Dicks moaning of hymns and another aspect pertaining to the Bible frightened the narrator. Dick would sometimes put together a weird jargon of Biblical phrases, perhaps constructing his own meaning of the passages. Obviously, the author is trying to create a direct contradiction to Dicks previous character. The significant violent action becomes almost predictable with the next few events. On Saturday a little after eight in the evening, the narrator along with the Shepperton boy noticed Dicks door to his basement room was slightly open. They entered and found a rifle with ammunition lying  on the small table is Dicks perfectly tidy lodging. Dick crept upon the boys like a cat, his red eyes glaring. This incident frightened the boys. While everyone in the town was asleep that night, Dick was not. The town bell rang, awaking Spangler in the process. When the narrator had heard that a Negro man had murdered several people, he knew immediately that it was Dick Prosser. Earlier that evening, Dick had been at Pansys home. Her husband came home, drank with Dick for a short while, then proceeded to fight with him. Pansys husband was killed. Perhaps it was out of jealousy or a conspiracy between Pansy and Dick; nonetheless, Dick murdered him. This initiated Dicks killing spree. He murdered men because they posed a threat to Pansy, first; then because people were a danger to him. What was the purpose of the strange chronological structure? It was very interesting how the author used a different sequence of order in telling this story. The whole story is a twenty-five year flashback, yet to recount the actual events that happened the night of the murders, Wolfe returns to the present time. What importance does this removal in time have for the meaning of the story? It is evident that the removal in time of the narrator has had an effect on him. He could take time to put things into perspective and delve beyond the surface to contemplate the Dicks true motives. Even during the time period that the incidence occurred, Spangler understood the mentality of the people. He said, For we would still remember the old dark doubt and loathing of our kind, of something hateful and unspeakable in the souls of men. We knew that we should not forget. What was the intent of Wolfe to constantly mention the Army? How was that pertinent to Dicks actions and behavior? There were several references in the story to Dicks affiliation with the Army. A great example is paragraph 102 on page 36 which states, as if he were seated on his co t in an Army barracks, he unlaced his shoes, .stood up like a soldier. What was the significance of this event, especially when Dick was a mere ten yards away from freedom? It symbolized submission to fate. All humans are subject to some sort of fate, and Dick believed that his destiny was of a Biblical nature. Perhaps he would rather die willingly than to be hunted down by the police for the rest of his life. How Dick readily gave up contrasted to the way that the whites treated his body. He knew that he was subject to fate, yet the whites completely destroyed his body with almost 300 shots. Also, verse four of the  psalm on page 38 explains the significance of Dick taking off his shoes. It states that thou art with me. Dick might have misconstrued Bible passages. Perhaps something clicked in his head and made him recall bits of his previous character: the good Dick Prosser. Are voices of reason always drowned out by a mob? Hugh McNairs voice was certainly ignored. A minor character, Hugh desperately tried to persuade the mob to go by law, order, and justice. They completely disregarded the righteous things that he said, and proceeded to throw a brick in his direction. Hence, it is apparent that there were others who saw the unjust attitude of the townspeople besides the narrator and the other boys. These paragraphs have supported the judgement that a person in general can contain two worlds inside their psyche: good and evil. If the balance of these two is upset, tremendous or horrible things can happen. In this case it was the latter. Conceivably, things could have turned out different for Mr. Dick Prosser had he been brought up in a different community. Subtract the potential for racism, prejudice, discrimination, and Dick might have been another star football player or the highest-ranking officer in the military. The possibilities could be endless if one would disregard their limitations.

What Is Information? :: Science Research Essays

What Is Information? ABSTRACT: There is a striking paradox in contemporary brain and cognitive science. Their purported fundamental category of information either is not defined or is used in a Shannonesque sense, which is unable to account for the processes of regulation and control when content, not the quantity of information, is concerned. I try to provide a more adequate formula which is applicable to a wide range of systems commonly counted as informational systems. Representative examples would include a single biological cell, animals, persons, and computers. In fact, I consider information-defined here as any detectable difference of physical states-to be the determining principle of all animate systems, one in which determines both their achitecture and their operation. I claim that the concept of information is a realist category and that information itself is, in ontological terms, an irreal entity unable to act on its own. Three hierarchically ordered forms of information are distinguished a nd a number of applications of the proposed definition are discussed. In the books and papers on brain science, cognitive science, etc., one of the most frequently used terms is information. We are told that brains and their various subunits — down to the level of a single neuron — process information, store it, retrieve it, transmit it, etc. They do, indeed. The point, however, is that we are not told what information is. Perhaps information is meant to be understood in the sense first given by C. Shannon? If so, it would be a huge misunderstanding for at least two reasons. First, his approach is entirely content-neutral. It concerns only technical/economical, quantitative problems of data transmission and communication. Brain activity, on the other hand, is concerned with regulation and control, where the content of information matters a lot. Furthermore, since according to Shannon's approach information is what reduces uncertainty, the whole idea presupposes such things as knowledge of a priori probabilities — a requirement which can hardly be attributed to, say, frogs and butterflies. It can serve well the purposes of mathematicians and engineers dealing with well-specified communication problems, but it is useless with regard to the systems which must cope with varieties of environmental stimuli. I suppose that what is taken for granted here is a commonsense, mentalistic connotation: information is thought to be a piece of knowledge. If this is the assumption being made, we must either flatly reject it because of its strong anthropocentric bias, or we must treat it figuratively, as a conventional term of art with no objective counterpart in reality.

Existence Of God Essay

Proving the existence of God has been an eternal work of philosophers since the days of old. One cannot really give a certain and definite answer to prove God’s existence. Even the traditional arguments of St. Thomas Aquinas has been put to the challenge by modern and contemporary philosophers. Yet despite this unsolved question, the mind has allowed us to discover more the complex realities behind the question on hand. Thus, in this paper allow me to present two ideas of modern philosophers, John Locke and George Berkeley on the question on God’s existence. This is not an exhaustive one but hopefully the necessary arguments are presented. According to John Locke, God has given us no innate ideas of himself; though he has stamped no original characters on our minds, wherein we may read his being; yet having furnished us with those faculties our minds are endowed with, he has not left himself without witness. This is to show that we are capable of knowing, i. e. , being certain that there is a God and how we may come by this certainty. Thus, we need go no further than ourselves, and that undoubted knowledge we have of our own existence. Man is capable of knowing therefore he knows he is something that actually exists in a sense that nothing can no more produce any real being. We are created out of something else. But we cannot trace back the source of our existence because our answers will produce another question. It would lead to â€Å"ad infinitum† there would be series or eternal asking of questions. Hence, Locke posited from eternity there has been something. It is because a temporal being cannot produce another temporal being therefore the one produced us is better than us, â€Å"a knowing being from eternity† whereas being comes from eternity. Other than himself he knows that there is an eternal, most powerful, most knowing being. Finally, Locke tells us that invisible things of God are clearly seen from the creation of the world, being understood by the things that are made, even his eternal power and Godhead. According to George Berkeley, it is evident that God is known as certainly and immediately as any other mind or spirit whatsoever distinct from ourselves. We may even assert that the existence of God is far more evidently perceived than the existence of men; because the effects of nature are infinitely more numerous and considerable than those ascribed to human agents. There is not any one mark that denotes a man, or effect produced by him, which does not more strongly evidence the being of that Spirit who is the Author of Nature. For, it is evident that inaffec ting other persons the will of man has no other object than barely the motion of the limbs of his body; but that such a motion should be attended by, or excite any idea in the mind of another, depends wholly on the will of the Creator He alone it is who, â€Å"upholding all things by the word of His power,† maintains that intercourse between spirits whereby they are able to perceive the existence of each other, and yet this pure and clear light which enlightens everyone is itself invisible. All we see are only signs of God but we do not know God directly At the end of the day, we must admit it that no philosophy can provide us with an answer on God’s existence. Every philosophical argument has its own share of strengths and weaknesses. However, despite all these, we continue to believe and obey his commands. Yes, we cannot see Him yet every creation, every corporeal being, every human person should be enough to convince us that there is a Supreme Being, a God who has been with us since the beginning and who will be with us until the end of time!

Skagen Design Report

Skagen Designs Group 4 Q1. What screening criteria should Skagen Designs use in connection with its choice of new markets for its watch collection? When Skagen Design chooses the new markets and use the connection with them, at first, they have to care about price. Competitive price is not only one of the essential of their brand, but also the easiest method to enter new markets, especially in developing markets. In watch markets, you can see which markets is developed or developing from the charts, after looking at those, you will see which strategies Skagen Design needs to enter into each market with.Somehow, competitive price is qualified advantage in any markets, of course, it is a lot more affecting to developing markets. So, Skagen Design need to keep the low price and proper quality, of course, with their characteristic design either. Next, aside from price, they also have to separate market into developed & developing markets in watch markets as I mentioned already. By dividi ng them into two groups, they can decide which strategy they will adapt to, for instance, if the market is developed market, they have to upgrade their quality.It will charge more cost, so the price should be higher, but the customer in market doesn’t need normal one, so it is necessary. Meanwhile, if the market is still developing market, the best way to attract them is to keep low price with proper quality. Also, Skagen Design has simple design, it could make easy to adapt slight change from local needs. Third, Skagen Design should check whether the market has any forces with international trade such as high tariff.It is basic step before getting into the market, since Skagen Design has not bigger brand power comparing to competitors such as Gap, Calvin Klein, it has to be emphasized with quality and low price. With high tariff, it ain’t possible to keep lower price than local brand, and not even other international brands which has good online markets. So, if the ma rket has high tariff or regulation from its government, Skagen Design should operate their business in small step such as online supply.It is uncontrollable part for every watch companies to change the market situation, so it has to keep checked, since it is also possible to get first mover’s advantage if Skagen Design gets into new market with low regulation at first/ Last, no matter how the market is developed & developing or has different situation, Skagen Design has to keep their watch proper quality and design. It is essential for every business to keep them. Consumers never buy crappy product again, also the product from those brand images.Even though Skagen Design could offer lower price than others, their brand shouldn’t be same to local anonymous brand images, so they have to keep their brand characteristic, either. Quality & characteristic design are always the most important parts in every markets, and competitive advantages for business success. Q2. Make a specific choice of new markets for Skagen Designs. Table 1 and Table 2 can be used to support your argument. The characteristics of Skagen Designs are colours, shapes, and simplicity, etc.However, one of the most competitive characteristics is competitive price. Their high turnover has been kept for decades, and it’s originally started from competitive price, of course, its design either. To choose which markets Skagen Designs get into, they have to consider not only how much retail volume they have, but also how much they are afford to pay for watch. At least, they have advantage with their price comparing to competitors like Calvin Klein, Coach, Guess, Gucci, Swatch, Alfex and Jacob Jensen, etc, somehow it could make their product more successful in retail market.About retail volume, we can confirm it from Table 1 and Table 2. From Table 1, retail volume in thousands of units can be estimated, for sure, USA market has been still the biggest market since the research started from 2003. Also, we can see interesting raise in India market, their retail volume has been growing rapidly the most. Now, India market has the second biggest retail volume in thousands of unit, and it is even same to USA almost. Looking at number of watches per 1,000 people, Mexico has showed highest ratio, and India’s ratio is still the lowest.From Table 1, we can see Mexico, Netherland, South Africa, Sweden have the greatest number of watches, and opposite to it, India, China, Japan, Belgium have the lowest number of watches. Aside from Table 1, Table 2 shows value of different watches, which also shows the biggest and the lowest markets as well. From Table 2, USA, Japan, UK are the biggest one, in opposite to Belgium, Hungary which are the lowest one. One thing we can discover here is counties with biggest retail market have not so big volume value of watch market.Also $ per capita shows similar aspect, from Table 2, we can see the separation between developed market and growing market. Already developed markets have the biggest $ per capita when it comes to market, meanwhile growing markets have the lowest one. It is same with value of watch markets. So, from those charts, we can suggest potential markets for Skagen Design would be Mexico, India or China. Skagen can offer them average quality with lower price than competitor’s, also their design is so simple and never follow established trends that it can be adapted in growing market easily.It can be adapted to local needs slightly with marketing. Meanwhile, when Skagen Design enters into developed market, it doesn’t need to adapt local needs or adaptation. What only they have to care is more high quality with higher price, so it can’t be good market as much as first one. Q3. Which market entry mode should Skagen Design use on the chosen markets? First of all, you have to know what is a market entry mode  : this is an institutional arrangement which is necessary for the entr y of a company’s products into a new foreign market.There are three different types of entry mode: – Export – Intermediate – And hierarchical mode There are few factors that influence the market entry mode choice. These factors are externs or interns, or specifics. The market entry mode is different between countries with low, medium and high standard of living. Firm’s products are manufactured in the domestic market or a third country and then transferred either directly or indirectly to the host market. Three types of exporting: 1. Indirect mode 2. Direct mode 3. Cooperative mode |Lowest US $ per capita |Medium US $ per capita |High US $ per capita | |Indirect export mode |Is the process of exporting through | | | | |domestically based export | | | | |intermediaries, but the exporter has no| | | | |control over its products and over the | | | | |marketing decisions. | | | | | | | | |Fast market access. | | | | | | | | | |No infrastructures are b uilt. | | | | |Low sale promotion. | | | |No market researches are carried out. | | | |Direct export mode | |If the international markets are considered as a | | | | |crucial part of the company’s success the direct | | | | |exporting is the best market entry tool. | | | |Using own sales subsidiary and direct marketing | | | | |(including mail order and telemarketing). | | | | |Low infrastructures are built. | | | | |Market researches are carried out upon secondary | | | | |data. | | | | | | | | |The business can use: | | | | |Distributors | | | | |Market country agents | | |Intermediate mode | |The intermediate mode is used to transfer the | | | | |knowledge and the skills to the local | | | | |producer/seller. | | | | | | | | | |There is no full ownership by the parent firm | | | | |involved, but ownership and control can be shared | | | | |between the firm and the local partner. | | | | | | | | |Four types of intermediate entry modes: | | | | |Licensing | | | | |Franchis ing | | | | |Contract manufacturing | | | | |Joint ventures | | |Hierarchical mode | | |Solid infrastructure. | | | | |Sponsoring artists, athletes and | | | | |events. | | | |Market research, qualitative & | | | | |quantitative. | | | | |Aggressive marketing campaign. | | | | |Sales promotion. | | | | |Market coverage: Intensive | Each kind of countries has one appropriate mode concerning its export, and each of these modes are listed in the table above. Q4.What should be the guidelines for including other products lines in the Skagen Designs collection? Including other products mean want to have an expansion? : you can add a new product to expand your business; just be sure to take these four steps before moving forward:? Determine the specific needs of your customers in each high-priority market segment.? Identify the product/service bundles (groups of features) that would be most attractive to them. Create a unique value proposition for the proposed line extensions and decide ho w you'll position the product in the market segments you've identified. ? Determine the sales and distribution channels that will achieve the highest penetration of your target market segments.In all, you'll need to use market research and speak customers and marketing partners or distributors and evaluate competitive products. This will help you to validate the present level of demand for the product and the best channels for sales distribution, plus shape the product messaging. If you do your homework and proceed with an analytical eye, your line extension will increase sales, help you reach new markets and build market share overall for your growing business Having a guideline represents choosing the right segmenting, targeting and positioning. Segmentation [pic] Targeting [pic] Positioning The positioning is the process by which marketers try to create an image or identity in the minds of their target market.So, the guidelines for introducing other products lines are mainly resp ecting the positioning. For Skagen, we can describe the brand as simple, elegant and affordable. It is indeed very elegant with technical precision and a true original design. It means that a new line of products has to be part of this universe; it means something chic, no food or others. Furthermore, it has to need a technical precision because they could have an advantage using their expertise with that kind of materials. It has to be simple. Indeed, for example, the super slim line is totally purified, simple. The watches are non-numerical, the logo is very discreet. So the new line has to be made in a very simple style.Last but not least, it has to be an affordable product. It means that they have to find way to produce it almost low cost. And so it has to be a product which can be made almost low cost. Ideas for the future of new products – High quality & design pen as Rolex for example – Clothes as Calvin Klein for example Q5. Which criteria should Skagen Designs use for its selection of future sponsor partners? First of all, it is interesting to give a little definition of sponsorship to understand the interest for companies to make some partnership. After that it must easier to define some criteria in the selection of future sponsor partner. Sponsoring:Supporting an event, activity or organization by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event. [1] For Skagen Designs it can be really interesting to set up a sponsoring policy. Sponsoring is one of the best ways of communication for two reasons. Firstly, it is a good tool to highlight and precise the positioning of Skagen Designs thanks to an event or a celebrity really famous and know by everyone. Secondly, this kind of partnership makes advertisements more visible. For example in the past, Skagen Designs had a partnership with the famous TV series Ally McB eal.This sponsoring corresponded to the Skagen Designs targeting (active population, 25-45 years old with a fashion sensitivity) and to the positioning also (classy, elegant and affordable). Moreover, people who loved ally McBeal and who recognize themselves in the series must be more sensitive to the brand Skagen Designs. It was a really good promotion. Indeed, when the sponsorship is well selected, it allows identifying with a particular target market or lifestyle and so attracting customers, easier. The first reason is increasing of awareness of brand name and then, reinforcing perceptions of key brand image associations. For example, every time people watched Ally McBeal, they thought Skagen Designs.The sponsoring makes the brand alive and present everyday in the life of customers. As any decisions, nevertheless, sponsor partnership can be risky. That’s why we speak about selection. One of the difficulties of sponsorship it is hard to measure and predict success and outco me. Another risk depends on the sponsored person’ image which can change because of an event or a situation. This can affect the brand credibility and associate the brand with this bad event or behavior and change perception of brand values. That is why it is important to establish a list of criteria in order to make a good selection amount the different sponsor partnerships available.Firstly the partnership has to be in adequacy with Skagen Designs values and strategy: †¢ The sponsorship has to be in line with the business and communication objectives. †¢ It has to be a strategic fit between the events target markets and Skagen Design? s. †¢ The sponsorship must match the targeted market and be able to reach it. Finally the sponsor partnership has to be in line with the positioning and targeting in order to touch the customer and attract him: †¢ The sponsorship must generate sufficient awareness, possess the desired image and create the desired effects. à ¢â‚¬ ¢ The consumers have to see attributions for the sponsor’s engagementTo conclude, Skagen Desings has to focus on its values and keep in mind its strategic direction for the brand. Then it must be easier to choose a partner by following the criteria. Finally by following up and evaluating the sponsorship Skagen Designs will be able to decide if it’s better to continue or stop the sponsorship. Q6. Skagen Designs is considering online sales of his watches. What problems and possibilities do you see for the company in this area? On this basis what are your conclusions? Nowadays, every brand is most of the time at least a brand â€Å"click and mortar†, if it is not a â€Å"pureplayer†. Nevertheless, the online trade cannot be adapted to every type of brand. Indeed, the brand universe has to be able to be put on the internet.Furthermore, when competitors start to sell on the internet, if you do not want to lose market share, you have no choice: you have to fight their advantages and so start considering selling online. First, we have to remember what an online sale is. An online sale is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet without intermediary services. So, we can think that a luxury brand such as Skagen, which anyway looks luxury, will lose its ability to advice consumers, one of his strengths. Furthermore, those watches are pretty technical products and so require some expertise. However, there must be some advantages. It is important to say that Skagen has already a website and is already selling on this website, so every watch can be purchased on the internet.Indeed, for example, you can choose a watch, click on it to have a bigger view of it, and then you can â€Å"add it to the bag†. You can then see your â€Å"bag† on which you see the price of your watch and of the shipping. The last step is to do the check out by giving your perso nal address, and of course, paying. As a consequence, we can think that Skagen took its decision: they decided to sell by the internet also. Now, what means â€Å"problems and possibilities†. A problem is an obstacle. A possibility is more an opportunity. It means in this case how the website can be done, what possibilities they have. But also, it means what opportunities it will bring.So, we can think that the expression â€Å"problems and possibilities† refers to the â€Å"Threats and Opportunities† in the SWOT analysis. First, it is an opportunity because customers are not the same nowadays. The new customer is always in a hurry, always wants to change his style, optimizes a lot his time in the transport by using his cellphone. So, of course, if the competitors start to sell on the internet, Skagen customers, which are young and active people, will lose their faithfulness toward Skagen finding better answers to their needs. Second, as it was said, the typical Skagen customer is the typical person who spends a lot of time buying on the internet and who is very comfortable with new technologies.It means that it will not be a problem for him to buy at the online store, and even, it will bring new customers: this main target, the one of Skagen, is sometimes so much active that it does not have time to buy and sometimes, he is totally willing to buy in another country but cannot because there is no online store. As a consequence, it means that more than an advantage, creating an online store was necessary for Skagen’s customers. Plus, every brand does not have exactly the same target. We can guess that because, for example, Alfex is still not selling on the internet, you can just click on â€Å"where to buy† on its website. Third, but it is a detail, it quite easy to establish some advantages for faithful customers on the internet. For example, reductions, special sales. And it is easily accessible. These advantages can also be combined with partners.Indeed, Skagen, choosing to start selling on the internet can start having good partners for complementary items such as clothes for example. However, we can observe that most of this brand does not make any promotion for other brands. We can think that it is because the world of watches is an â€Å"elegant† world; it means that websites are really modern and purified. Fourth, we can think that it could be cheaper to sell on the internet because you do not have to pay a so huge rent and you do not have to pay the sells staff. However, of course, there are some disadvantages. First, it is a quite precise and technical product: some exigent customer can feel lost, even if it is well described they might need still more details.Details that are so numerous that it cannot be put on a website for example if you have some risks to break a bit your diamonds on the watch if you go on the shower with it. Second, Skagen will always have to watch the markets evol ution and to be able to answer very quickly to demands. It means a lot of stocks and money. This is an aspect of starting selling online: selling online is a job in itself, you have a lot of technics to acquire such as how to ship your products for example. And, because it is a lot of money, you have to calculate if it is really worth it to sell on the internet and if it is, how you will do it without huge amounts of moneys. Beside, details which is important for Skagen which is a brand whose positioning is selling very pretty products at affordable prices.Third, Skagen, as clothes, is a fashion brand, it means that people requires style from it. And, as they do with clothes, they might want to try it to see how it feels and how it fits their clothes. And, indeed, it is the main problem with online stores. But, anyway, it is less grave for watches than for clothes. However, we can notice that on their website we only see their watches alone, which means that it hard to imagine how i t looks on a wrist. Some competitors such as Jacob Jensen or Guess still have this trouble, they should all of them do as Alfex, show it on the wrist of a model also. As a result, it was almost mandatory for them to go on the internet.Indeed, they have the perfect target, it can be cheaper and they are an affordable brand because they can produce low cost, their competitors start to sell on the internet and this type of products which are objects and not clothes or food, can be quite easily sold on the internet. The disadvantages are really negligible comparing to the advantages. We can anyway to go more far think that they could do it in another way such as proposing pictures of people wearing it and even proposing some clothes style to fit with it. ———————– [1] http://www. tutor2u. net/business/marketing/promotion_sponsorship. asp ———————– Report 2013/02/19 INTERNATIONAL MARKETING SODERTORNS HOGSKOLA

Pre-Interview Essay Essay Example

Pre Pre-Interview Essay Essay Pre-Interview Essay Essay Pre-interview Essay 30/01/2013 I would like to follow the CELTA course for quite a few reasons. To begin with, and more importantly, I want to do the course so as to obtain the right qualifications for and English tutor. I think that the CELTA course can provide me, not only with the necessary teaching skills, but also with the highest knowledge of the subject. Moreover, if one already has the education and skills needed this course gives him the opportunity to keep up to date with the English language, because as it is widely known language, in general, keeps evolving and changing. Another important reason that makes me want to follow the course is the fact that CELTA diploma is recognized thru out the world. That is a great advantage as one has the opportunity to work at almost any country he desires. Needless to say that this is of great benefit not only to one’s teaching experience but to him as a person, as he will be able to broaden his horizons by meeting new educational systems and cultures. I believe that I would be a successful teacher of the English language because I am very interested in it, therefore, I would constantly try to enrich my knowledge around it and do my best to be up to date, not only with the language itself but with educational systems so that my students would get the best education possible from me. I am of the opinion that you must love what you do so as to be good at it and teaching is what I love. Other than that, I feel that I am the kind of person that can pass his knowledge to the others. I am friendly and easy-going which makes people around me feel comfortable and able to trust me. On the other hand, I am very organized and focused on my goals, even a little bit of a control freak which I believe make me better at what I do and are some important qualities for a successful teacher.

How to Publish a Book in 2019 A Step-by-Step Guide for First-Timers

How to Publish a Book in 2019 A Step-by-Step Guide for First-Timers How to Publish a Book in 2019: A Step-by-Step Guide for First-Timers Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agentWhich makes learning how to publish a book way more difficult. Not to mention the fact that going through all that work to just land an agent isnt necessary if you want to publish a book.What’s worse is even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!*Cue the groans and grumbles of irritation*So is there a better method? Yes! Its called self-publishing.Heres how to publish a book step-by-step:Decide Why You Want to Publish a BookWrite Your BookGet Feedback Before Publishing Your BookChoose a Book TitleHire a Great Book EditorDesign a Book Cover that ConvertsCreate Your Kindle Direct Publishing AccountFormat and Upload your BookSelf-Publish Your BookPrice Your BookForm a La unch TeamMaximize Book Launch ExposureCelebrate Publishing a Book!In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhat is Self-Publishing?Self-publishing is the act of independently publishing your book on a platform like Amazon without the need of a traditional publishing house. Personally speaking, Ive self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks.The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.Self-publishing a book is done with these steps :Write a book youre proud ofDecide which self-publishing platform to useGet your book edited, a cover designed, and it formattedUpload your manuscript and accompanying assetsHit Publish when youre readYour book is self-published! Its really that easy.Five years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the Big 5 publishing houses.This is no longer the case. Not only do you no longer need one of the â€Å"Big 5† companies to publish your book, now self-published authors are actively turning down offers from publishing companies!So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.Whether you want to do it yourself or work with one of the many self-publishing companies out there, we can help.Whats the Difference Between Self-Publishing and Traditional Publishing?Its easy to look at these two publishing routes and get confused. Why would someone self-publish when there are companies dedicated to doing it for you? There are actually many reasons.What is the difference between self-publishing vs traditional publishing?Self-publishing is a completely independent route with no barriers to entry whereas traditional publishing involves the acts of querying, landing an agent, and getting approved by a publishing house. Check out the video above for more details on choosing self-publishing or traditional publishing.Heres a chart detailing what you receive through self-publishing versus traditional publishing.What You GetSelf-PublishingTraditional PublishingSole control of your book's outcomeâÅ"“XSole control of your book's rightsâÅ"“XControl over the storyâÅ"“XControl over the coverâÅ"“X100% of royaltiesâÅ"“XE diting includedXâÅ"“Cover designXâÅ"“MarketingXXDeadlinesXâÅ"“How Much Does it Cost to Publish a Book?Pricing to publish a book varies greatly depending on its length, production costs, and the retail price you set.That being said, its important to be prepared when it comes to how much youll actually pay to self-publish a book.There are a number of factors that contribute to how much it costs to self-publish a book:The length of your book (this impacts printing costs)Getting your book editedThe book cover designAny promotional ads/materials you want to utilizeAnother surprising, lesser-known cost I cover in the video below How to Publish a Book in 2019So many writers get overwhelmed with the abundance of information about the self-publishing process, what itll cost, how to do it right, how to come up with a good book idea, and more.I’ve created a step-by-step comprehensive self-publishing guide that will walk you through the beginning steps of how to write your book all the way to how to self-publish it on Amazon’s Kindle (KDP) Network. Let’sget started soyou can get started!Do you have what it takes to become a published author?Click Here to Take the Quiz#1 Decide Why You Want to Learn How to Publish a BookWhat you need to decide firstwhen self-publishing a book, is WHY you want to write a book.I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book(and youre doing it for the right reasons).Here are some questions for you to decide why you want to publish a book:Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competitionby publishing a book?Do you want to leverage your skills and knowledge to become a paid speaker or coach?Do you have a well-established business and you want to write a book to diversify your income streams and land speaking engagements?Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?Do you have a larger number of book ideas or prompts you need to start writing?Action Plan: Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.#2 Write Your BookIf you’ve ever tried to start writing a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it. Feeling frustrated, you resort to procrastinating and get nothing done!This is normal, writing a book is hard work.In fact, coming up with a book idea in general can be very tricky. But in order to start writing your book, you must develop a writing process.Here’s are some effective ways to write a book worth self-publishing: Buy a calendar.The best way to have your book complete is to have a calendar that schedules your goals per day/week.Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.Get an accountability partner. You can hold each other accountable to write and finish your by your draft done date.Build your writing environment. Yes, this can be a blanket for if you choose to use build literally or you can simply find an area where your head is clear, there are no distractions, and where you can write in peace.To learn more tips on how to write faster, here’s a tutorial video of the simple process I use to write over 1500 words per hour: Action Plan: Create a resistance plan! Figure out which methods best filter out the negative noise to get you into the writing process.#3 Get Feedback on Your Book Before PublishingWhen writing your book, it’s important to get as much feedback as early in the process as possible.Its essential to get this feedback in order to improve your writing. Everything from creative writing to factual, non-fiction works needs feedback in order to produce a polished publication.As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.Writing tips can come from anywhere and the best usually come from those reading your book for the first time.Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear,likeintheexamplebelow.Giving your book to one (or more) â€Å"beta readers† before giving itto an editor and self-publishing can also cut down on the time and cost of paying a professional editor.You can also use a beneficial piece of writing software like Grammarly or the Hemingway Editor so you can learn as you write!Action Plan: Reach out to a few friends who could provide good (preferably unbiased) feedback, and ask them if theyll be willing to read a chapter or two (or the whole book!) as you finish writing#4 Choose a Book TitleContrary to popular belief, you should never decide on a book title until after you are done writing your first draft. This is because choosing a book title first often results in you â€Å"writing yourself into a corner† because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.Don’t make this more complicated than it needs to be. The key to choosing a perfect title is: the simpler the title, the better.As you’re brainstorming ideas, always remember to keep it simple.Your title should also be cle ar on what your readers will receive by reading your book. This is because experts state that a clear promise or a guarantee of results will further intrigue your readers.Here are some questions to consider when creating your memorable book title:Is your title going to teach a high demand skill?Can your title impact someone’s life?Can your book solve a very difficult problem?Is it short enough to read in a thumbnail image on Amazon?Does it elicit an emotional response?Action Plan: Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authorswhat they think.#5 Hire a Great Book EditorHiring a great book editor can mean the difference between becoming a bestselling author, or self-publishing a mediocre book. Therefore, it’s important to take as much time as necessary during this stage of the process.To find an editor for your book, begin with your personal network.Do you personally know any qualified editors? Start there. If you don’t, then do you know someone who knows an editor? If you don’t have any luck finding an editor within your personal network, don’t worry!Depending on your budget, you can either hire a professional book editoror hire a more budget-friendly editor from Upwork. But be careful and always check references and portfolios of work.As a Self-Publishing School student, we will also provide you with a Rolodex of approved and vetted book editors who all do a great job,asyoucanseeintheexamplebelow.No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book.Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.If you don’t feel you’re a good fit following a sample edit, then let that $25 go and find an editor who’s going to work out rather than sinking more money into a relationship that might be a mistake.Whatever you do, don’t give upduring the editorial process! If one editor isn’t working out for you or meeting your needs, find another.Action Plan: Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!#6 Design a Book Cover that ConvertsWhen it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales!The reason is that your book cover design is what readers see first and will immediately determine whether they want to read your book or not.Dont judge a book by its cover simply doesnt apply toactual book covers, as much as we wish it did.The hard truth is thateveryone judges a book by its cover whether they realize it or not.So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.What makes a good book cover?Simplistic styling. Too much going on will make readers unable to figure out what your book is about. Keep the cover minimalistic and it will convert more readers.Professionally designed. Book cover designers know how to create book covers that convert. They have industry knowledge and have studied what works and what doesnt.Clear title and subtitle. The title on your cover does matter. The easier it is to read, the better. This allows your readers to clearly see what your book is about as they scroll through Amazon or other book retailers.A design style that fits your intended audience. If youre writing a faith-based book intended for an audience of faith, having an overly dark, devilish cover doesnt make sense.You can find amazing book cover desi gners on freelancing sites such as:99 DesignsHappy Self Publishing100 CoversFiverrUpworkPrices will vary depending on what type of service you want, but the end result will be well worth the spend. Action Plan:Find a book designer with any of these sites and your book will stand apart from the rest of its competition!#7 Create Your Kindle Direct Self-Publishing Account Amazon has a self-publishing service called Kindle Direct Publishingwhere you can create and manage your Kindle eBook, paperback, and audio books.Amazon has recently acquired the well-known book printing company CreateSpace and theyre now merged as one.This means you can now offer print books to your audience. It’s the best way to learn how to publish a book and start selling quickly, and I’ve used it for all my self-published books.I highly recommend it for all new self-publishers!Heres how to set up your KDP account on Amazon:Visit https://kdp.amazon.comand create an account with either your existing Amazon account or your email address.Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.Once your tax information is complete, hit â€Å"Finished† and your account is complete!Action Plan:Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!#8 Format Your Self-Published BookIf you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing forums where there are plenty of discussions on book formatting.You can also use KDPs free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.Also keep in mind that formatting will look different for f iction versus nonfiction books.Typically, nonfiction books dont have an indent between paragraphs but instead, they have spaces whereas fiction books are indented with each new paragraph.Below are formatting examples from Jenna Morecis The Saviors Champion and my book, Published.If you want to pay for formatting, Liber Writeris a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle.Just be sure you hire someone who knows how to format your specific book genre.Action Plan:Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.#9 Self-Publish Your BookWhen you feel confident your book is ready for the public, you can create a KDP account and upload your book.This is how to upload your book on KDP:On the KDP mainpage, locate and click on â€Å"Your Bookshelf†. Locate and click on â€Å"Kindle eBook Actions†.Then, locate and click on â€Å"Edit eBook Content†.Finally, click on â€Å"Upload eBookManuscript†, and upload your manuscript file from your computer.Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon.It’s highly recommended you also select two different categories on Amazon your book might fit into so you can reach a broader audience.To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose. Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors. Create your Amazon author central accountafter uploading your book.Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click â€Å"save publish† in your KDP book dashboard.Afterward, you should be ready to publish your book! Just click â€Å"save publish† in the book editing screen!Action Plan:Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.#10 Price Your BookOne of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from newwriters is, â€Å"How much should my book cost?†To answer this,my general rule of thumb is to have your book priced is between $2.99 to $5.99. To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period.Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.Action Plan:Find the perfect price by using this strategy that will attract your readers and best drive long-term success.#11 Form a Launch TeamYour launch team is the group of people who are dedicated to helpingmake your book successful.They should be a passionate group of individuals who are eager to make your book launch successful. Remember, one highly skilled team member is better than a group of mediocre ones!Heres a video detailing how to use a launch team effectively: To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:Why do you want to support my book?What goals are you trying to reach with this project?How would you market this book?Which influencers would you reach out to and why?Do you have a genuine interest in my book and its genre?Action Plan:Create an application with questions that align with your thought process. T ry to be open-minded with those who think outside the box they may be the perfect candidates that can get your book to become a bestseller.#12 Maximize Book Launch Exposure with ReviewsIts not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.As soon as your book goes live on Amazon, be sure to leverageyour launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are thereto support your project and want to see you succeed.You might be surprised how willing they’ll be to help you if you just ask!Here are some marketing initiatives you can assign your team and audience to do:Share content from your book as blog posts across social mediaSubmit reviews on Amazon(ensuring they dont make the mistakes in the video below)Help build your book’s websiteReach out to influencers for a future guest post or podcast featureShare a book review on their Yo uTube channelBuy extra copies to gift their friendsThe additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales! Action Plan:Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.#13 Celebrate Learning How to Self-Publish a Book!Publishing after writing a book is just the beginning. Depending on your goals for your book, self-publishing can get you more customers, free publicity, and establish you as an expert in your niche.This can help you land speaking gigs and build a business within your area of expertise.Your book sales can also help fund your lifestyle with passive income.Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise.Getting c lear on what you want will also help you to be more effective when expanding your network along on your journey.What to do NextNow that youve learned how to publish a book, its time to take action and bring yourself one step closer to your goals and dreams. Here are a few actionable steps you can takeright now!#1 Learn more! If self-publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need to focus on learning more about the process.Because without having the knowledge, moving toward success isvery difficult but thats where we come in!

Ferment and Foment

Ferment and Foment Ferment and Foment Ferment and Foment By Simon Kewin Is â€Å"foment† the same as â€Å"ferment†? People stirring up discord are often described as â€Å"fomenting trouble†. If you search for the phrase on the Internet you’ll find, for instance, Indian agents fomenting trouble in Canada and the Russian Kremlin fomenting trouble in Belarus, to pick just two recent examples. But quite often, the phrase used in this situation is â€Å"fermenting† rather than â€Å"fomenting† trouble. This is a less common phrase, but there are still plenty of instances to be found, all over the world, of people fermenting trouble. Are both phrases correct or do people write â€Å"ferment† when they should say â€Å"foment†? The Oxford dictionary’s definition of foment as a transitive verb is : instigate or stir up (an undesirable or violent sentiment or course of action) as in for example : they accused him of fomenting political unrest The word derives from the Latin word fomentum, meaning a poultice or a lotion. Originally, to foment was to bathe a part of the body with a warm or a medicated lotion. Ferment as a transitive verb, meanwhile, means : incite or stir up (trouble or disorder) as in for example : the politicians and warlords who are fermenting this chaos This word derives from the Latin word fermentum meaning yeast. As you can see, both foment and ferment have ended up meaning more or less the same thing in this context, despite their different derivations. Perhaps this is because they sound so similar or it might be because they share that sense of heat. Fomentum itself derived from the Latin verb fovere to heat, while fermentum derived from fervere, to boil. So, while it is more common to â€Å"foment† trouble, it is also perfectly acceptable to â€Å"ferment† it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:60 Synonyms for â€Å"Walk†One Sheep, Two Sheep, One Fish, Two Fish . . .Dozen: Singular or Plural?

Site analysis Essay Example | Topics and Well Written Essays - 1500 words

Site analysis - Essay Example Wetlands are distributed in the United States due to the differences in geology, water source, and climate. They consume a wider area as far as the coastal margins. In this article, I will consider the wetlands in West Virginia and the effects they have to the locals concerning the agricultural sector. West Virginia has a vast number of wetlands associated with streams. They occur in floodplains and are mainly associated with lakes or can occur as an isolated land feature. Wetlands results in large open water bodies and vegetation such as the Okefenokee Swamp. Hydrologic processes that occur in wetlands are the processes that exist in the healthy water body and are collectively referred as the hydrological cycle. The cycle consists of components such as the precipitation, groundwater flow, surface water flow, and evaporation Cohen (1984). Wetlands continually receive water and lose it through the exchange in the atmospheres, ground water, and streams. Both of the systems provide a conducive geological setting and appropriate and constant supply of water that are necessary for the existence of the wetlands. The wetland water sum is the sum of the inflows and outflows from the wetland. The total water amount for the wetland is represented in the equation below The importance of every component in a wetland varies in the composition of the hydrological cycle from wetland to wetland. The Okefenokee in Georgia is a typical prairie pothole. As a result, it receives direct precipitation and a considerable amount of runoff from the surrounding uplands as well as ground water inflow. It loses water to evaporation, keeping to groundwater or overflow in conditions of excess precipitation and runoff. Wetlands are considered as a complex ecosystem in which underground water and surface water interact with each other, but since the underground water can’t be observed

Classroom Development of Diabetes and Prevention among Nursing Research Paper

Classroom Development of Diabetes and Prevention among Nursing Students - Research Paper Example   Classroom development strategies of preventing diabetes and as a means of creating awareness of diabetes among nursing students will impact decision-making traits in the nursing students. This is since they will be involved in making of pertinent decisions that will serve as implementing strategies to curb the menace of diabetes. This is of relevance to the students since it trains them in the acquisition of skills that will be relevant in their leadership positions in the future. This is attributed to the fact that the escalating trends of risk factors to diabetes call for need to develop new strategies and program. This entails that by the nursing students developing classroom programs of diabetes prevention and awareness, they are contributing to the policies that are required to aid in reducing the prevalence of diabetes (Deshpande, et al., 2008). Policymaking process is a dire necessity in diabetes prevention programs. Consequently, it is a core requirement for any nursing s tudent who aspires to hold a managerial position in his or her career prospects. Classroom development of diabetes prevention and awareness to nursing student is a form of policymaking that the nursing students get exposed to and have the opportunity of practicing. By the nursing students developing classroom development programs, they are able to learn about the components of a policy and the relevant stakeholders in policy formation. This is of relevance to them since in their managerial posts in the nursing profession.; they will be required to formulate policies and this beginner is dire for them. Policy making in diabetes prevention and awareness programs is relevant since it teaches the nursing students of their responsibility in stimulating community action and making the community aware of the role they need to play to bring about change. Policies belong to the people upon whom they are implemented and hence theses people need to be

Management Essay Example | Topics and Well Written Essays - 500 words - 23

Management - Essay Example After that, everybody choose what part of the project that he or she wanted to do. By the second week, the group established a schedule that suited the whole team. The main purpose of this was to meet and discuss further plans in order to meet the course requirements. Also, the structure of the group was balanced, where every person reported to all the other members. This gave the group the advantage of knowing and being up-to-date on what their colleagues were working on. Another advantage that the group had was no task or process conflicts in choosing the film or working on our meeting schedule. The all-channeled structure made it easy for us to communicate with each other. The group also set their goals and expected outcomes from this experience, and then laid down the plan of how to meet them. Our goals for the team were very straightforward when we began our project. Unexpectedly, we had established some SMART goals for the team prior to knowing the full definition. Our specific goal was a time-bound goal. We decided that everyone would do his or her task and submit it by a specific time. The influence style most frequently used in our group was the collaborative approach. We worked together to include everyone in the decision making process and left no group member in the dark. There was never a set position of power because we all worked together in delegating all of our tasks. This influence style was highly effective because it allowed our group to work as a team and not as singular entities. By agreeing on all of our tasks together, we were able to form a strong unbiased opinion. This allowed us to efficiently set goals and maintain a strong work ethic. Through using this process, there were little to no conflicts. The only minor conflict that arose was when we could not find a set date that would allow our schedules to work together; however, we communicated effectively through emails and got together when

Accounting Theory DB Essay Example | Topics and Well Written Essays - 750 words

Accounting Theory DB - Essay Example s of the dissenter’s decision, I too changed my opinion based on the fresh insights into the matter shown by the CFO and agreed with the dissenter’s decision of using the current rates as they would give a truer picture. The current value of the restructured debt would be more apparent using the dissenter’s method. SFAS 115 was also brought up immediately in which marketable equity securities were to be offered either at a fair or the current market value. My opinion on this was sought for its impact on objectivity and bias. I preferred using the market value and my response was acknowledged for its correctness. I was informed of a new standard which would only allow FIFO to be used as inventory and I was asked about its usefulness in terms of verifiability. I agreed with the new standard which was then explained by the CFO, Mr. Washington, as being more verifiable due to elimination of double calculation if both FIFO and LIFO were used. Majority of my suggestions in the exchange of emails in the activity were right. I had a tendency of going for the majority in the first problem but on reflection the dissenter’s decision seemed more appropriate as using the current discount rate would affect the financial position of the corporation in a positive way. My instinctive response was of using the current market value or a fair price of the securities on offer in the market was correct. Using FIFO for inventory as a sole criterion in the new standard was also an appropriate decision. Exposure to accounting theory does influence reasoning power as one can make a more appropriate choice as and when required during a corporation’s financial planning and implementation. Knowledge of the minimum standards set up by the SEC (Securities and Exchange Commission) and FASB (Financial Accounting Standards Board) helps in making pertinent decisions which can influence the success or failure of a corporation. These regulatory bodies ensure transparency and consistency in

The Information Technology in Business Organizations Essay

The Information Technology in Business Organizations - Essay Example TESCO is a multinational which has worked for many different things. Because of its existence in the market for many years, it has been seen that TESCO has been able to create a brand image which the customers love. â€Å"Tesco operates 923 stores and employs 240,000 people, giving us access to a population of 260 million across our nine markets. Over the past five years, we have expanded from our traditional UK supermarket base into new countries, products and services, including a major non-food business, personal finance and internet shopping. The increasing scale and internationalization of our sales and purchasing operations make a significant contribution to our efficiency and profitability, as we progress towards our long-term goal of becoming a truly international retailer† (Global Sources).Tesco is a company which has its ventures throughout the world. The revenue that it is able to generate from its retails has helped Tesco to grab the third position globally. Tesco started as a small grocery store in 1919 by Jack Cohen which turned out into a huge venture in 1924. Tesco opened its first store in Burn Oak, Edgware, Middlesex in the year 1929. In 1947, it was introduced into the London Stock Exchange and made public and this floatation started the great success story of Tesco plc which has now emerged as one of the tops most renowned supermarket chain is not just the United Kingdom but the entire world. The first supermarket under the name of Tesco was opened in 1956 in Maldon.... This section provides an overview about the efficiency of IT for Tesco’s overall operations and business strategies. The fourth section provides the results of the research carried out in order to study the implications of IT on Tesco’s business operations. This section also provides realistic measures and some recommendations to improve the current IT integration in company’s activities. The last section provides a brief conclusion about the report findings and summarizes the main points of the report. This section gives an independent opinion generated from the information collected. It provides a personal opinion about the alignment techniques of Tesco and summarizes the impact of IT on Tesco’s overall efficiency in terms of operations, performance and stakeholders’ satisfaction. Tesco Supermarket TESCO is a multinational which has worked for many different things. Because of its existence in the market for many years it has been seen that TESCO has been able to create a brand image which the customers love. â€Å"Tesco operates 923 stores and employs 240,000 people, giving us access to a population of 260 million across our nine markets. Over the past five years, we have expanded from our traditional UK supermarket base into new countries, products and services, including a major non-food business, personal finance and internet shopping. The increasing scale and internationalization of our sales and purchasing operations makes a significant contribution to our efficiency and profitability, as we progress towards our long-term goal of becoming a truly international retailer† (Global Sources). Tesco is a company which has its ventures throughout the

Restoring the Force of Life Essay Example | Topics and Well Written Essays - 500 words

Restoring the Force of Life - Essay Example In this respect Magesa admits that to remediate various afflictions means to have a person mature in this area of expertise (Magesa 194). It is vital to have it with a leader of the tribe or within the larger community. In dealing with affliction, there should be much attention to the accuracy and focus so that to evade the hardships. The next step is to pray. Prayer lets various mystical forces to come into the life of a person with the goal of the release. However, African prayer is a bit different from that usually practiced in Christian churches. It is a manifestation of the unity as every member get involved into it. Mutuality is at stake: â€Å"Not to express oneself completely in prayer is dangerous, moreover, because it implies a further breach of trust between the visible and invisible worlds† (Magesa 197). Hence, the need for sacrifices and offerings is crucial to please the invisible powers and attract the mercy of spirits to the community instead. To have an idea of how African people evade the affliction through the curative medicine, there should a clear understanding of this medicine itself (Magesa 210). In this respect a special attention is grabbed to sà ©ances and dreams as the main sources for identifying the reason for the affliction. Each tribe has its spiritual advisor serving as a medium between two worlds (visible and invisible). In this case Magesa strictly notes that â€Å"their â€Å"spiritual† gifts render them capable of diagnosing what kind of spirit of â€Å"force substance† is causing what kind of affliction to the individual, the family, or the society† (214). Due to such persons the revelation comes easily. Furthermore, when talking about the force of life, it is necessary to have an idea of the methods of divination and reconciliation so as to keep the tribe and all its members in safety. Different objects are taken to perform the ritual of divination. Moreover it is

The Information Technology in Business Organizations Essay

The Information Technology in Business Organizations - Essay Example TESCO is a multinational which has worked for many different things. Because of its existence in the market for many years, it has been seen that TESCO has been able to create a brand image which the customers love. â€Å"Tesco operates 923 stores and employs 240,000 people, giving us access to a population of 260 million across our nine markets. Over the past five years, we have expanded from our traditional UK supermarket base into new countries, products and services, including a major non-food business, personal finance and internet shopping. The increasing scale and internationalization of our sales and purchasing operations make a significant contribution to our efficiency and profitability, as we progress towards our long-term goal of becoming a truly international retailer† (Global Sources).Tesco is a company which has its ventures throughout the world. The revenue that it is able to generate from its retails has helped Tesco to grab the third position globally. Tesco started as a small grocery store in 1919 by Jack Cohen which turned out into a huge venture in 1924. Tesco opened its first store in Burn Oak, Edgware, Middlesex in the year 1929. In 1947, it was introduced into the London Stock Exchange and made public and this floatation started the great success story of Tesco plc which has now emerged as one of the tops most renowned supermarket chain is not just the United Kingdom but the entire world. The first supermarket under the name of Tesco was opened in 1956 in Maldon.... This section provides an overview about the efficiency of IT for Tesco’s overall operations and business strategies. The fourth section provides the results of the research carried out in order to study the implications of IT on Tesco’s business operations. This section also provides realistic measures and some recommendations to improve the current IT integration in company’s activities. The last section provides a brief conclusion about the report findings and summarizes the main points of the report. This section gives an independent opinion generated from the information collected. It provides a personal opinion about the alignment techniques of Tesco and summarizes the impact of IT on Tesco’s overall efficiency in terms of operations, performance and stakeholders’ satisfaction. Tesco Supermarket TESCO is a multinational which has worked for many different things. Because of its existence in the market for many years it has been seen that TESCO has been able to create a brand image which the customers love. â€Å"Tesco operates 923 stores and employs 240,000 people, giving us access to a population of 260 million across our nine markets. Over the past five years, we have expanded from our traditional UK supermarket base into new countries, products and services, including a major non-food business, personal finance and internet shopping. The increasing scale and internationalization of our sales and purchasing operations makes a significant contribution to our efficiency and profitability, as we progress towards our long-term goal of becoming a truly international retailer† (Global Sources). Tesco is a company which has its ventures throughout the

Histology Case Study Example | Topics and Well Written Essays - 500 words - 1

Histology - Case Study Example This patient had shoulder pains and later was diagnosed with carcinoma of scapula and spine. It was found that the metastasis was from the lung. Identification of Metastatic tissues: The Fourier transform-infrared statistical models are able to identify the changes in structure of DNA at different levels of development of tumors. The DNA structures that are connected to the development of metastasis are usually foreordained in the progenitor cells much earlier in several steps of tumorigenesis. Biopsy and immunoglobulin methods used to diagnose cancer. People having metastasis in lungs may not show symptoms early but through medical examination and with using imaging techniques can be used to diagnose primary cancer that lead to the diagnosis of pulmonary metastasis. In case of slow developing primary tumor, metastasis can be noticed much early at the initial stages of the disease. The spread is usually through blood, lymphatic vessels or both. Identified cells in sample of lung tissue and their characteristics: The affected cells in the lung tissues are like the goblet cell, epithelial cells basal cells etc. The epithelia cells have a define shape. The following are the characteristics of the epithelia cells i.e. they can be polygonal or cuboidal or rectangular. Few are irregular. They are compactly arranged on a tiny membrane. They usually lack intercellular spaces. They have a lot of cytoplasm. They are uninucleate. They can undergo mitotic divisions. Goblet cells have the following characteristics i.e. they are cup shaped and produce mucous fluid composed of a protein called mucin that is bonded with an electrolyte solution. Identifying cells responsible for the tumor: Melanoma pigment is found on these epithelia cells once they are metastasized. Melanoma can be described as a cancer of cells that produce pigments and are found on the mucous membranes. Their presence is an indication cancer and should therefore

Behaviour Issues and Classroom Management Essay Example for Free

Behaviour Issues and Classroom Management Essay Part 1 . Identify and explore Behaviour issues and classroom management. 3. Importance of classroom management Students need to feel a sense of community. Relationships and Experiences. Classroom management and behaviour issues are directly relate to how students feel. 4. Issues relating to behaviour and manaegment A teachers beliefs and values influence classroom environment . The teacher models and demonstrate to students how to act. Unprepared responses add to conflict or negative feelings for students. 5. Issues relating to behaviour and manaegment At risk students see little to strive for. Negative perspective will have a direct influence on the type of behaviour the students demonstrates. Classroom management needs to chang the environment, not try to change an individual’s behaviour (Henley, 2006). 6. Issues relating to behaviour and manaegment Typical Adolescent behaviour : E egocentric E exploring different identities. R ebellion. S ensitive and argumentative 7. Part 2. Discussion on the different approaches to behaviour issues and classroom management. 8. Different Approaches to the Issue: Autocratic, teacher centred, passive learning and controlled classroom management Vs Democratic, student led, interactive learning, activity centred, and co-constructed management 9. Autocratic Managment The teacher dictates and students comply. It values and looks for obedience and curricula control. When compliance is the goal of classroom management, students do not have the opportunity to learn. 10. Autocratic Managment Punishment used to change behaviour. Enforces consequences that will decrease the likelyhood of poor behaviour in the future. Autocratic teaching believes that a well-managed class is a quiet class. 11. Democratic Managment Values the need to increase student motivation. Students are allowed more input into classroom activities. This increases participation and reduces the anount of behaviour issues. 12. Democratic Managment Students are allowed to voice their persective and it is respected by staff. Students can experience participating fully in democratic process by allowing students to establish their own rules for behaviour and sanctions. 13. Democratic Managment Involves a variety of components to maintain students attention. Movement is the only experience that unites all levels of activity in the brain. The more opportunities students have to move and change positions, the better they will behave (Henley, 2006). 14. Democratic Managment Students should be allowed to move and talk together during activities. Activity centred lessons include variety in; curriculum and content, co-operative learning, peer tutoring, learning centres, role-play, brainstorming, and discussion 15. Democratic Managment An autocratic style is when the teacher dictates what will happen and how it will happen. A democratic style attempts to involve students in decision-making and appeals to the stude nts’ intrinsic motivation. 16. Part 3. Solutions to behaviour issues and classroom management strategies: 17. Solutions Strategies and actions n eed to be planned and implemented early. T eacher s must establish rules and expectations early to ensure students know the boundaries. 18. Solutions Teachers should aim to know information on their students. This includes: P ossible behaviour problems S pecific learning and physical need S student names and how to pronounce them. 19. D iscipline strategies M anagement is gained through consistent discipline. Three common discipline strategies are; Preventative Discipline . This includes; Clear expectations A n a ttractive and welcoming environment W ell-planned room organisation Adequate resources Organising curriculum to cater for mixed abilities 20. Discipline strategies 2. Corrective Discipline . This includes; T eachers behaviours and reactions Casual and direct questioning Simple warnings or directions Defusing or re-directing potential conflict Reminding of rules G iving simple choices Taking students aside from the grou p Using appropriate time out. 21. Discipline strategies 3. Supportive Discipline includes; Following up o n disruptions Encouraging students Re-establishing working relationships Developing and maintaining respect Building a positive classroom Applying a team approach 22. Preventitive Managment M aximis ing Academic Learning Time (ALT) ALT increases engagement ALT is achieved by specifically allocating time for variations in teaching 23. Preventitive Managment Give clear, brief and effective instructions A lot of low-level off-task behaviour is from students not understanding Work must be achievable yet challenging for students. Students will engage and achieve when they experience success 24. Preventitive Managment Henley (2006), suggests that solutions for behaviour issues develop over time. Solutions include: Smooth transitions Clear instructions Accountability Procedures Being ‘With It’ Establishing Routines Keeping Students Alert 25. Preventitive Managment Democratic solutions involve disciplining with dignity . Respect is paramount. Teachers must hold the moral high ground. Teachers must allow students the opportunity to reflect on their poor behaviour. REFERENCES Cowley, S. (2003). Managing the first meeting . Getting the buggers to behave 2 (pp.15-16). London: Continuum. Cowley, S. (2003). Behaviour management in the secondary school . Getting the buggers to behave 2 (pp.166-175). London: Continuum. Henley, M. (2006). Classroom management: A proactive approach (pp. 30-50). Upper Saddle River, NJ: Pearson Merrill Prentice Hall. Rodgers, B. (1990). You Know the Fair Rule . London: Longman Sen, C. (2003). Classroom Management in a Secondary School. Retrieved February 19 th , 2013 from http://ezinearticles.com/?Classroom-Management-in-a-Secondary- Wilkins, R. (1987). Classroom Management . Set No.1. Western Australian Institute of Technology.

hitler :: essays research papers

1918 Germany looses the war Newspaper: Germany looses war. Hi I’m Peter and I am 4 years old. Germany lost World War 1 and Germany was forced to take all blame for the war, and had to pay reparations to the Allies. Germany was also forced to have free trade that made our economy crash. 1920 The rise of the Nazis Mom: Peter guess what there is a new political group named the Nazis. They believe that Germany needs to overturn the treaty of Versailles and combat communism. And people like us in the middle class and lower class support them. 1922 wheel barrow economy I’m at the store with my parents and you are witnessing the wheel barrow economy. To pay the expenses of the war, Germany simply printed money. The paper money steadily lost its value. In 1918 a Berlin a loaf of bread cost less than a mark in 1918 and now it cost more than 160 marks. 1923 Hitler arrested at the dinner table: Mom- Peter Hitler was arrested, because he attempted to seize power and failed. They tried to get him for treason and they sentenced him for five years in jail. Peter: That’s horrible now how are ever going to get out of the treaty Versailles. 1933 Hitler named chancellor Hitler being named I am now 19 years old and have been watching Hitler quite a bit. The Nazis Has become the largest political party. Hitler has been named chancellor, once in office he acted quickly to strengthen his position. He called for new elections and the majority voted for him, so he demanded dictatorial power for 4 years. 1934 Hitler takes control of economy Dad- son we aren’t poor anymore, and I now have a job it’s all because of Hitler. Thanks to him making new laws like the banning of strikes, dissolved independent labor unions and giving the government authority over business and labor our economy is going to stabilize again. Peter: Wow dad that is really great I’m so happy. 1934 Peter Joins the Nazis Peter in his uniform or diary I joined the Nazis and so has pretty much everyone. Hitler has convinced all of the Germans that Jews are evil and has used them as scapegoat for all the troubled we have had since the war. This led to anti-Semitism across the whole country. 1935 Hitler breaking treaty of Versailles Newspaper: Hitler breaks treaty Oh my god I can’t believe it! Hitler had always wanted to undo the treaty of Versailles. The treaty of Versailles limited the size of the his army and in

Impressionism bridge between past and future Essay -- Essays Papers

Impressionism bridge between past and future One critic described Impressionist painting as â€Å"tak[ing] a piece of canvas, colour and brush, daub[ing]a few patches of paint on it at random, and sign the whole thing with their name†. Manet, although never truly an Impressionist by style, he led artists including Monet, Degas, Renoir, Pisarro, Sisley and Cezanne, in a new artistic direction. This young group of artists, who had no real connection to each other until one critic lumped them together as â€Å"Impressionists†, banded in a time when their country was in turmoil and would leave the world the greatest collection of artwork. Through times of favour and denunciation, friendship and animosity, the pastiche of artists were both a culmination of a an art period and a bridge to the next artistic discovery. The France that most of the Impressionist artists were born into had experienced a â€Å"recent history...as dramatic and changeable as the era the painters were about to live through† (The Impressionists Handbook 12). By 1851 Emperor Napoleon III was firmly entrenched as a ruler of France. As a sign of his power, Napoleon III began his reign with press subjugation and a political assimilation. In juxtaposition to this harshness, he was also regulating bread prices and endorsing industrial and commercial growth in France in order for the country to follow the rest of Europe into the Industrial Revolution. Although traipsing behind most of the other surrounding countries, Napoleon III brought the â€Å"development of banking institutions, railways and factories† (Handbook 13) into France. Along with this new industrial growth came many sacrifices and gains for the people. With the steam engine and new modes of transportation, the power to work faster i ncreased yet along with that increase the work day grew longer as well; as long as sixteen hours a day with very little personal time. Products were revolutionized and capitalism could thrive yet the worker’s role continued to diminish to a point where they were no longer an important person, simply a body to push along the industrial revolution. With these new technologies were new exploitation and a diminishing worker-employee relationship. The 1861 American Civil War that led to the emancipation of slaves in the United States had a ripple effect from across the ocean. ... ...oes of the 19th century basked in their social deviancy. They may not have been as revolutionary as they would have like to believe yet still managed to alter the art world and place it on a new path for future artists. Even though the group itself began to disband in the 1880s as Neo and Post-Impressionism were evolving, the artists maintained their radical social position into the 1900s (Handbook 16). Although brief in time, the Impressionists would become like a bridge in a Monet painting connecting the past to the future in art history. Works Cited David, Jordan. Transforming Paris : the life and labors of Baron Hausmann. Chicago: University of Chicago Press. 1996. Honour, Hugh and John Fleming. A World of Art Hisory. London: Laurence King Publishing, 1995. The Impressionists Handbook. Leicester: Abbeydale Press, 1999. El Impresionismo [Impressionism] Barcelona: Parramon Ediciones, 1996/ New York: Barron’s Educational Series inc., 1997. Lewis, Anne-Marie. â€Å"Realism and Impressionism†. Lecture to INFA 2900, York University. Toronto. March 8, 2000 Willard, Christopher. â€Å"Make a Big Impression with impressionist Techniques† American Artist Oct. 1999: 18

Hilton Manufacturing Company

Hilton Manufacturing Company Should Product 103 have been dropped? (3 ways to see) 1) Lost sales ($5,202) Cost savings DL $1,341 Compensation insurance 67 DM 946 Power 59 Supplies 68 2,501 Repairs 20 Lost CM: total impact of dropping ($2,701) 2) Loss eliminated Costs that remain Rent Property tax Property insurance Indirect labor Compensation ins. Light and heat Building service Selling expense General admin Depreciation Interest Other income Total impact 3) $404 $365 78 103 448 21 20 14 917 346 713 102 (10) 3,117 (2,703) nit CM (see later) Total impact: lost CM = 5. 3909 x 510,276 = $2,702 Which product is most profitable? 101 VC DL Compensation insurance Power DM Supplies Repairs Total Selling price CM/unit CM ratio . 1164 2. 3282 . 0403 1. 3766 . 0941 . 0319 3. 9875 9. 3084 5. 3209 57% . 1137 2. 2740 . 0929 1. 7542 . 1774 . 0557 4. 4709 9. 6900 5. 2191 53% . 1337 2. 6746 . 1171 1. 8862 . 1363 . 0396 4. 9875 10. 3784 5. 3909 52% Products 102 103 (If the plant is near capacity of av ailable direct labor hours) CM/capacity (LH) $2. 285/h 2. 95/h 2. 016/h Which is the most profitable product depends on the decision question and the corresponding criterion 2 Should price of 101 be dropped to $8. 64? VC unit costs forecasted 1991 change DL 2. 3282 Compensation insurance . 1164 Power . 0403 Materials 1. 3766 +5% Supplies . 0941 +5% Repairs . 0319 unit costs 1992 2. 3282 . 1164 . 0403 1. 4454 . 0988 . 0319 Total 3. 9875 4. 0610 (cost increase 7% of heat and light is ignored because the increase is fixed regardless of the pricing decision) Price cash discount (1. 8%) vc unit CM x units Total CM $9. 41 0. 1016 4. 0610 5. 2474 750,000 $3,935,550 $8. 64 . 0933 4. 0610 4. 4857 1,000,000 $4,485,700 What is the minimum quantity to sell at $8. 64 to be not worse off than remaining at the $9. 41? 3,935,550/4. 4857 = 877,355 margin of safety 122,645 units What is the minimum quantity to sell at $9. 41 to be not worse off than reducing the price? 4,485,000/5,2474 = 854,842 need to sell 104,842 more units 3

Marketing Principles

Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers. Marketing Principles Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers.