Web 2.0 †Simplifying the Complicated Essay Example for Free

Web 2.0 – Simplifying the Complicated Essay Ever since its birth, Web 2. 0 has become a tempting topic of small talk everywhere technology is discussed. In most cases, those small talks can lead to lengthy discussions, and even debates. The word, to begin with, took time before settling with a definitive description. The processes and characteristics are also repeatedly debated about. If there is anything more intriguing with Web 2. 0, it is the power that it gives website visitors. It empowers web users to become part of the creation of a site, to associate themselves with a specific brand or service, or even with mere ideas. It creates a pool of knowledge which fosters collective intelligence, which becomes useful for all users. It also creates new uses for old applications, enabling them to be recreated and popularized. Introduction Except with enough interest on technology, Web 2. 0 is more of a jargon than a utility for many. What majority of internet users do not realize is that they are already using it even without them knowing. Web 2. 0 has suddenly taken over the whole computing industry. The takeover was so sudden that even experts agree that this has become the way computing today should be—or will be. The confusion is forgivable. For many, Web 2. 0 is a complicated thing. The more experts try to simplify it, the more complicated it becomes. To begin with, it is extremely difficult to at least define the term. There is also a lot of confusion as to where the Web 2. 0 begins; and where Web 1. 0 ends. Moreover, there is the question if the latter ends where the former begins. To better understand the word, it takes an analysis of the bits and pieces that make it up. We begin with the internet. (MacManus, 2005; Ding, 2007) The internet is designed to share and give out information. It began as an avenue for data creators and owners to send their information to others, often specific recipients. In review, it has become effective to what it is aimed at. The internet has become a way to make information available for others. The whole point of this information process is the need for knowledge. 55% of richness all over the world comes from knowledge. Peter Druker even said that the most production increase happens with the increase of knowledge. Today, communication has become more than just a one-on-one process. With information coming from sources of all directions, intelligence has become collective. The internet is one viable process of communication that cannot be underestimated. Without any initial help from bigger companies, the internet reaches one billion users. It should be noted that information is different from knowledge—and knowledge is different from intelligence. Information only becomes knowledge when a user processes it. In the same way, intelligence is a collection of knowledge. Thus, a single piece of information is not knowledge until used, while a single piece of knowledge cannot be called intelligence unless other knowledge is grouped with it. (Idehen, 2004; Bates, 2005) Communication enabled a big shift for knowledge. Where before knowledge is from one point to another (1 to 1), with communication it has become one point to several receiving points (1 to n). Thus, it can be said that there is an increase in the efficiency of knowledge sharing through communication. Yet, the web age has also contributed more to this. Thus, the Web 1. 0 and Web 2. 0. In Web 1. 0, everybody is creating information (n to n). In response, everybody can access information too (n to n). Instead of a linear process, there is a cycle of information sharing happening to all involved—the senders and receivers of information who are also receivers and senders in their respective rights. Web 1. 0 became an alternative way to communicate because of this efficiency that it offered everybody. (Barefoot, 2006) It does not only get information, it also gives information in return. Web 2. 0 – Simplifying the Complicated aims to present how Web 2. 0 works. It creates a bird’s eye view of the definitions. It also consults the processes of how Web 2. 0 is taking the web and its users. Effects, both good and bad, will also be analyzed. In the end, there is an attempt to conclude: is Web 2. 0 hype or a formation that is here to stay? Literature Review The word Web 2. 0 was coined by Dale Dougherty in 2004. (Anderson, 2007) Since then, it has become a widely-used word. Experts are talking about Web 2. 0 as if it is a new revolution. Indeed, it is. The word Web 2. 0 has been used and abused by many. Singel (2005) quoted Tim O’Reilly who defined the term as the framework of participation for the purpose of information. Schindler (2007) agreed to this statement, defining Web 2. 0 as the collaborative internet. However, Boutin (2006) claimed that definitions to the word may change, depending on who is using the term. Thus, no single definition can be associated with it. Almost every netizen is already using the Web 2. 0 in one way or another. Anderson (2007) identified that the Web 2. 0 is the use of collective information, where data is the chief element, among others. Thus, blogging, forums, tagging, and all other forms of publishing over the internet for public use may be regarded as Web 2. 0. Without one knowing it, Web 2. 0 is right before their very eyes. There have been questions, thus, if Web 2. 0 is hype, or a fad that will soon pass. Singel (2005) stated that the first conference held for Web 2. 0 was sold out despite the steep price tag. Schonfeld (2006) dismissed the idea of it being a publicity spin off. In fact, he claimed that the Web 2. 0 is the current name of the internet game. Despite the arguments, Web 2. 0 definitely has its positive effects. Companies view it as a way to save on marketing costs and improve customer relations. Businesses agree that the Web 2. 0 will impact their operations positively. These benefits, however, have corresponding detriments. (Serious business: Web 2. 0 goes corporate 2007) Keen (2006) stated that the Web 2. 0 setup enables users to publish just about anything within the limits, and so it can give way to anyone who wants to be a writer or performer. Thus, the entertainment industry may be threatened. Singel (2005) dismissed this. He quoted John Batelle who affirmed that despite the openness of Web 2. 0 for a new breed of entertainers, talent is one question that separates the real from the web-based. On the other hand, Harris (2006) expressed concerns to the loss of privacy because of the limitless sharing through Web 2. 0. Even mere personal files that get inside the Web 2. 0 is shared in a way, and he activities of users included, proving that privacy may in fact be sacrificed. Kantor (2006), however, stressed that copyright and limits will still be enforced, so that there is no need to worry about privacy. Despite the different views on Web 2. 0, it has become a fact that it is the way computing is currently being done. Internet users are getting the benefits, and are more than willing to participate. Internet companies are making waves for new Web 2. 0 applications and services. Businesses are turning their keys to include Web 2. 0 in their online presence. All these show that Web 2. 0 is definitely an issue worth discussing.

Agricultural Climate Adaptation Plan

Agricultural Climate Adaptation Plan Krity Neermul Agricultural Climate Adaptation Plan: A Case Study of the Mauritius Sugar Cane Industry Introduction: Climate change being now a reality, the future weather projections of Mauritius is contemplating a warmer and drier condition in the coming years. The annual temperature is expected to increase by 2.0Â °C by the 2060s and a decrease in the annual rainfall by 13% by 2050s coupled with extreme events like recurrent flash flood, acute drought and cyclone (McSweeney et al., 2010). Agriculture is fundamentally driven and dependent on climate and as such any distortion in the climatic conditions would have serious consequences on production. Likewise, the thread of climate change to the sugarcane industry of Mauritius is now real. Hence, given it considerable economic, social and environmental importance, sugar cane industry should be; prepared for and shielded again, the potential devastating effect of climate change. It is undebatable that the effect of climate on the industry would be felt all throughout its value chain line starting from the primary industry, passing through secondary level and going up the ladder till the national economic benchmark (Muchow et al., 1999). The impacts are real which are mainly due to due rise in temperature, low precipitation and extreme events and are concentrated around: Low yield Decrease in sugar production. Inefficient planning of crushing campaign by millers and harvesting period extended. Penalties by buyer, for unable to supply required amount of sugar as per contract. Required underground water for irrigation. Hence competition with other crops. Emergence of pests and diseases. Replantation constraints. Decrease of GDP. Decrease in foreign currency return. Affect policy and national budget program. Economic dis-balance Having an overview of the potential impacts of climate change on the Mauritian Sugarcane Industry, its effect can be reduced by formulating the right mitigation and adaptation strategies. Both strategies are of uttermost importance in the sense that; mitigation would mainly focus on stratagems required to limits further deterioration of the global climate and adaptation would address specific issues on how to reduce the severity of climate change due to past and future emission by mankind. Therefore the objective of this paper is to prepare an adaptation and mitigation plan on how to make the sugarcane industry viable and continue to be effective in projected harsh climatic conditions like higher temperature, low precipitation and extreme events. 2.0Â  Adaptation strategies 2.1 Government involvement The Government of Mauritius being a signatory of the United Nations Framework Convention on Climate Change and member in several international bodies like IPCC, World Climate Programme of the World Meteorological Organisation and UNFCCC, is duty bound to fulfil its commitment in mitigating and preparation of its national adaptation plan for climate change. Furthermore, in the wake of framing the adaptation plan, the leadership of the government is crucial for its concretisation together with all stakeholders. Government of Mauritius should play a central role in the development of an adaptation strategy for the sugarcane sector pertaining to policy formulation, research and development, fund disbursement, role of institutions among others. The concept of Maurice Ile Durable is the right project which is looking into climate adaptation strategies. 2.2Â  Research and development Assessment proves that climate change particularly due to low rainfall and rise in temperature would affect sugar cane production if the existing varieties together with operational framework are maintained. Therefore, to mitigate the effect of water stress due to low rainfall and high temperature, researches should be oriented toward breeding new cultivars that would be drought resistant and at the same time withstand higher temperature. There is real potential in breeding new varieties, like evocated by Inman-Bamber et al., (2012) that sugarcane cultivar differences in drought adaptation exist and concurrently, Matthieson (2007) further stated that plant breeders should therefore continue to breed varieties that tolerate drought conditions or greater water use efficiency. Another strategy could be that growers drop single variety plantation throughout their fields and move to multi-cultivars field cover which would decrease the risk of collateral damage in the event of failure of o ne particular variety due to water stress (Challinor et al., 2007). Pests and diseases incidences are expected to increase with climate change and they are even expected to be difficult to control due to alteration of their genomes (Harmon et al., 2009). To that regard, together with plant breeding program, biotechnology could be an essential tool in developing new cultivars which would be pests and diseases resistant and their release could be faster in an eventual outbreaks. As stated by Cheavegatti-Gianotto et al. (2011) that apart from conventional breeding of new varieties to shadow the effect of climate change, researchers should practice biotechnology so as to diminish abiotic and biotic stresses associated with sugarcane. These tasks are under the responsibilities of the Mauritius Sugarcane Industry Research Institute which is the sugarcane research and development arm of the Island. 2.3Â  Water and land requirement Water is expected to be a limited resources in the near future as a result of climate change and the effect of low water availability on sugar cane production is well known. Therefore, apart from having drought tolerant varieties, it is essential to curtail water wastage and inefficient use. In view thereof, introduction of appropriate irrigation technologies and schemes are fundamental like increasing use of supplementary water, optimisation of irrigation scheduled to maximise water use efficiency, effective irrigation water delivery technologies, and modification to row spacing, minimum tillage and the use of cover crops. Under its reform program of the sugarcane industry, the Government of Mauritius is already investing in the Field Operation, Re-grouping and Irrigation Project (FORIP). Since most small farmers fields are rain fed, thus the aim is to install irrigation facilities to these lands which would at time benefit the growers and also preparing to sustain future attack of climate change. Another ambitious project laid by the government is construction of additional dams for water storage and this would be an important strategy in mitigating the effect of low rainfall in the long run. Climate change would also affect the soil structure required by sugarcane for growth and maturing. Heavy rainfall, cyclone and thunderstorms as a result of climate change, impact the soil aggregate, causes surface runoff and affect infiltration rate (VÃ ¡rallyay, 2010). Furthermore, Brevik (2013) mapped response of plants to elevated atmospheric CO2level with soil nutrients (N and P) dis-balance and soil organic matter reduction essential to support growth and maintain soil stability. In Mauritius sugarcane is harvested either fresh of burnt. Therefore one possible way to mitigate effect of climate change would be adopting fresh harvest. This would imply leaving all residues in the fields which could be useful in weed suppression, increasing the content of organic matter in the soil which increases water holding capacity; improve soil structure and biological activity in the soil. Furthermore use of trash blanketing to intercept raindrops and increase water infiltration; conserve ti llage, and alter row configurations are also recommended. 2.4Â  Harvesting and milling requirement It is known that decrease yield would create some degree of uncertainty in planning for harvesting and crushing campaign. A potential strategy could be use of seasonal climate forecasts in planning for optimum harvesting and crushing season. Low yield would also entail poor viability and profitability of sugar mills. In this line, in the Multi Annual Adaptation Strategy (MAAS) mentioned has been made for centralisation of existing sugar factories into clusters so as to be more efficient and profitable. Previously there were 21 factories around the island and now with the reform spelled under MAAS, there are 4 big flexi-factories which are operational. Despite sugarcane is mainly cultivated for sugar production, yet derivatives products like energy from bagasse and bio-fuel from molasses are having increasing important. The concept of flexi-factory resides around the fact that the mill can instantly shift from its main product which is sugar, in case of an event, to another production like electricity from biomass. This could become an economic opportunity in case the primary industry is affected with regard to low sucrose content within the crop stand. 2.5Â  Extreme events (Cyclone) More cyclone with higher intensity is expected as a result of climate change and such occurrence would affect the whole industry. During cyclone the crop would be affected seriously which would require additional post cyclone inputs for the re-establishment. As an adaptation strategy, it is therefore proposed to plant trees around the field to act as windbreak. In order to mitigate the financial losses to be incurred by planters in an event of cyclone, government should encourage growers to take insurance policy again the associated risk. 2.6Â  Economic implications Financial shortfall due to low sugar production could have serious economic consequences for all stakeholders of the industry including national budgetary planning. To lessen the economic burden that might result due to climate change, initiatives like diversification of the economy is imperative. Emerging sectors like ICT and offshores are already in the pipeline of the central government policy framework. Since Mauritius has a contractual obligation to supply 400, 000 tonnes of refined white sugar annually to the buyer, therefore a good initiative has recently been taken which deal with importing raw sugar from other partner countries and reprocessing same into white sugar. This step fill the gap if ever the quota is not met as a result of climate change. 3.0Â  Barriers to effective adaptation plan for the sugarcane industry In the attempt to prepare an effective adaptation plan for the Mauritian Sugarcane industry to continue to be resilient despite facing the negative impacts of climate change, several barriers emerged. The barriers are particularly categorised in four main pillars pertaining to regulatory, organisational, market failure and behavioural barriers. 3.1Â  Regulatory barriers The central government has a very important role to play in the preparation of the adaptation strategies for policy and regulatory making. As evocated earlier that biotechnology could prove to be an essential tool for designing new cultivars that would suit and adapt climate change. Moreover, one barrier that exist is that there is no proper piece of legislation so far that would legalised biotechnology and genetically modified organism. Another barrier is not enough fund and resources being allocated to the sugar cane industry these days hence constraints for the scientist to explore deeper for potential varieties. It is often observed that in the Finance Act these days marginal finance is deployed to RD for sugarcane industry in fact there is reduction of staff and cut cost process. Mentioned has also been made for insurance cover but the constraint that might arose is government intervention with private companies or for subsidies initiatives. Government processes always take time and this would acting as an obstacle for prompt intervention to help and assist for farmers in distress following extreme events like cyclone. Mentioned has also been made for the concept of flexi-factory pertaining to electricity generation rather than sugar manufacture in extreme event. The biggest draw back and barrier for this concept is that planters, entitlement. The current law makes provision for planters being remunerated for amount of recoverable sugar from their cane and a very marginal return from bagasse used to generate electricity. Therefore if no proper act is enacted where equitable share of return is given to the planters’ community then the take-off of the flexi-factory project particularly for energy production would be hindered. 3.1.1Â  Organisational Barrier Disputes between millers and farmers are omnipresent when sugarcane quality supplied to the factories come in to play. Arbitration of disputes have never been an easy and rapid task since it has legal implications. Therefore in circumstances of extreme event where the sucrose per cent is low, millers would refused to take the cane for milling until a decision is not taken by competent authorities. The time taken by organisation to make a decision would result in more economic losses to planters since already harvested canes deteriorate with time if milling delayed. 3.1.2 Market failures It is proposed that raw sugar be imported from other countries and reprocessed into refine white sugar in case the quota not fulfilled from local production. But the main constraint might be market accessibility and acceptability. There is a growing concern for fair trade these days where all cultural practices are documented and norms respected. Moreover, if raw sugar is used from a country which does not satisfy the standards, then this strategy would just fail and its recurrent might end up the contractual agreement, then further problem would arise in searching for alternate potential buyers. 3.1.3 Behavioural barriers. Acceptance of GMO is still having some ethnical refusal and this would act as a barrier in developing new resistant varieties. It is commonly observed that planters are more attached to traditional farming and system and they are quite resistant in adopting new strategies like regrouping and mechanisation. Therefore this is impeding the ambitious project of FORIP to reach its cruised speed with the objective to mitigate the effects of climate change. 4.0Â  Mitigation strategies In the attempt of decreasing considerably green-house gas emission in the atmosphere, sugarcane industry could play a role model. The co-generation of electricity recently embraced by the sugarcane industry is a good show piece. In this concept, during the harvesting period, the power plant utilised bagasse instead of coal to produce electricity for export to the national grid. The sugarcane industry is a whole picture in itself where every emission from power plant are trapped back by the sugarcane plant which is well known for its carbon dioxide fixing capability. Another by-product which came out from the processing of sugar is filter cake (scum). The scum is used as bio-fertiliser in grower’s fields. This strategy decreases the dependency on chemical fertiliser and at the same time helps in soil conservation. 5.0Â  Conclusion To conclude, the impacts of climate change is likely to affect all stakeholders of the Mauritian Sugarcane Industry throughout all its operating value chain. Having a good adaptation plan is important but to be successful, the adaptation strategies demand for active participation of each and every one. Moreover, not all strategies could easily be implemented because there are barriers that prevent its effective implementation. Furthermore as always said prevention is better than cure, then it is equally important to have a climate change mitigation framework with aim not to further deteriorate the already affected climate. References McSweeney, C., M. New and G. Lizcano (2010). UNDP Climate Change Country Profiles: Mauritius. School of Geography and Environment, University of Oxford. Tyndall Centre for Climate Change Research. http://country-profiles.geog.ox.ac.uk Muchow, R.C., Robertson M.J. and Keating, B.A. (1997). Limits to the Australian sugar industry: climatic and biological factors. In ‘Intensive sugarcane production: meeting the challenges Beyond 2000. BA Keating, JR Wilson (eds) pp. 37–54. (CAB International: Wallingford, UK). Mathieson L (2007). Climate change and the Australian Sugar Industry: Impacts, adaptation and R D opportunities. Sugar Research and Development Corporation. Australia. Challinor A, Wheeler T, Garforth C, Craufurd P, Kassam A (2007). Assessing the vulnerability of food crop systems in Africa to climate change. Climate Change 83:381-399. Inman-Bamber N G, Lakshmanan P, Park S (2012). Sugarcane for water-limited environments: Theoretical assessment of suitable traits. Field Crops Res. 134:95–104. Harmon, J.P., Moran N.A. and Ives, R.A. (2009). Species Response to Environmental Change: Impacts of Food Web Interactions and Evolution. Science 323:1347. Cheavegatti-Gianotto A, Abreu H M C, Arruda P, Bespalhok F J C, Burnquist W L, Creste S, Ciero L, Ferro J A, Oliveira F A V, Sousa F T, Grossi-de-SÃ ¡ M F, Guzzo E C, Hoffmann H P, Andrade L M G, Matsuoka S, Castro R F, Romano E, Silva W J, Castro S F M, CÃ ©sar U E (2011). Sugarcane (Saccharum X officinarum): A Reference Study for the Regulation of Genetically Modified Cultivars in Brazil. Tropical Plant Biol. 4(1):62-89. Park, S., Howden, M. and Horan, H. (2007). Evaluating the impact of and capacity for adaptation to climate change on sectors in the sugar industry value chain in Australia. Proceedings of the International Society of Sugar Cane Technologists 26, 312-324. Multi Annual Adaptation Strategy Report, (2006 – 2015), Mauritius. Brevik, E.C. (2013). The Potential Impact of Climate Change on Soil Properties and Processes and Corresponding Influence on Food Security VÃ ¡rallyay, G. (2010). The impact of climate change on soils and on their water management. Research Institute for Soil Science and Agricultural Chemistry (RISSAC) of the Hungarian Academy of Sciences, Budapest. Agronomy Research 8 (Special Issue II), 385–396

Pizza Hut Marketing Plan

Pizza Hut Marketing Plan Pizza Hut is subsidiary of yum! Brands. Inc. The worlds largest restaurant company with more than 34,000 restaurants in over 100 countries. Fast food industry in growing very rapidly and so many new companies are entering in the market. Due to the increased competition companies are losing their market shares. Pizza Hut is preparing to introduce a new product called The Pickle Supreme Pizza in the UK market. The Pickle Supreme Pizza target market consist of professionals those have less time, students, single person households, families with high or medium income. Geographically this product will target Asian people which we feel that are less served in future by Pizza Hut. The new pizza will expand the pizza line and provide more options in our well balanced menu. Our major rivals include Domino Pizza, McDonalds, KFC and other Quick Service Restaurants (QSR). The primary objective of this new pizza is to serve our Asian customers and take competitive over other competitors. We also want to increase our market share by 2 percent in the market with the help of this new Pickle Supreme Pizza. Our marketing planning process of this new product will consist to situational analysis of the market, 7Ps of marketing Mix and control and implementation stage in which our marketing team evaluate the effectiveness of our plan. The marketing department will be responsible of executing this marketing plan into action. SITUATION ANALYSIS A number of demographic and social trends in the UK increasing demand for the quick services restaurants. The divorce rates in UK and other growing trends shows that people are getting married later in life.These factors and many others like Government figures show the number of single-person households rose from 12% of all households in 1971 to 18% in 2001.The figure is expected to reach 38% by 2026.The trends in the 2000s showing that individuals are choosing to eat out more often than eat at home. Another factor to consider is the increased number of women working outside the home. As a result of more women in the workforce, household incomes are increased and are higher than past. The increased incomes and dual-career familys result in less time and people have no time to cook food at home. Also because of higher incomes, consumers have more income that allowing them to eat out more often and when they are at home they are looking for something ready to eat. Market summary The UK is the largest fast food market in Europe and every 6 out of 10 consumers visit Pizza Hut every year, 2 out of 10 for one of our main competitors. In the UK and Ireland, the pizza fast food franchise industry is one of the fastest growing sectors, with pizza taking its place as a popular food among consumers. Similar to eating trends in the USA, the UK is also expanding its consumption level with millions of pizza being consumed every year. As in America people eat 100 acres of pizza per day, or 350 slices a second, the UK is also catching up to this figure very quickly. In a recent survey conducted by BBC World found that 45% of people in the UK were agreeing that they like the taste of fast food very much. Pizza Hut market consist of professionals those have less time, students, single person households, families with high or medium income. Environmental  Analysis (P)olitical Political issues include regulatory and judicial system which may affect the business. As our target market is in UK and there are no series political problems in that market.  Increase taxes can affect pizza hut in future but better management will help us to overcome that problem.   (E)conomical UK is badly affected by rescission. Unemployment level is very high in UK and the savings of people are also very low. This economic slump in the UK will also affect the Pizza Hut because pizzas at Pizza Hut are expensive. We will consider this  factor when setting the price of our new pizza.   (S)ocial Every country has its own social norms, values and religion which can affect Pizza Hut according to its location. In UK people are from different back grounds with different religion and values. We will consider all these factors in our new pizza specially a large  Asian  community in UK which in past was less  served by Pizza Hut. (T)echnological Due to new technology there are so many different ways of marketing such as internet, telemarketing text  massages to the  existing customers as well as  potential customers.  We will use new methods of promotion to increase our market share. Target Market and Customer Profile This section includes the profile of the customers and target markets Asians Due to globalization people are coming from different countries in UK. Our major target is to serve Asian people with that product. Asian people like to eat spicy food and also large numbers of people are vegetarian or eat Halal food. This product will cover all those people. Students Students are the target market of Pizza Hut because they spend a lot of time with friends in universities and like to go out frequently for parties and celebrations. Dual-career families Dual-career families result in less time at home; they have less time to cook food at home. Also these people have higher incomes which allowing them to eat out more often.   Single person house holds The single person house hold are also increasing these people are a target market of Pizza Hut. These people are also like to eat out most the times. Higher and medium income Professionals High professionals are targeted by the pizza hut. Because of lesser time and high disposable income they prefer ready to eat food or eat out side. SWOT Analysis (S)trengths Strong Brand Name   Brand recognition is major strength for Pizza Hut. Pizza hut has the strong brand name and a market leader by providing large range of pizzas that strong image of pizza hut will make it easy to launch new pizza in the market. Loyal customers Loyalty of customers is strength of Pizza Hut. The loyal customer will also help the Pizza Hut to launch new pizza in the market. Strong financial position Pizza Hut has excellent international turnover and strong financial position will also help in new pizzas financial matters. Specialized in pizzas Pizza Hut is specialist in pizza making and this specialty will create a strong perception in customers mind for our new pickle pizza. Subsidiary of Yum! Brands,inc Yum is the worlds largest restaurant company and Pizza Hut is subsidiary of Yum brand. Full service restaurants Pizza Hut provides a full service restaurant and delivery services which some of the pizza Huts competitors are not doing. Because of restaurant facility Pizza Hut can market some other segments like families that other pizza chains cannot. (W)eaknesses High priced Pizzas at Pizza Hut are high priced. This is the greatest weakness Pizza Hut has in the market as compared with others. Higher overhead costs Pizza Hut has higher overhead costs, due to the restaurant services and extra facilities that other competitors do not have to deal with. Fewer outlets: Pizza Hut has the lesser number of outlets and consumers feel difficulty to find pizza Hut. The Pizza Hut chains are not spread as compare to the other fast food restaurants. More focused on western taste: Pizza Hut is more focused on western taste and less on others. The new arrival will also helpful to overcome that weakness. (O)pportunities New Pizzas with different sizes and taste This opportunity is always open for pizza hut to come with new tastes and sizes and served the better than others. We can generate more revenue with our new innovative pizzas. Pickle pizza will help us to take full advantage of that opportunity. Halal pizza Pizza Hut has the opportunity to provide the Halal pizzas and capture a new segment which will increase the market share of pizza Hut. Number of outlets Pizza Hut has the opportunity to expand the business so Pizza Hut should open more outlets to increase market share and compete will with others like McDonalds. (T)hreats Increased completion The competitions in fast food industry is increasing day by day, this increased competition reducing the profit margins in the industry and also cause a great decrease of market share. Low prices by competitors The prices of the competitors are the major concern for Pizza Hut. The competitors are offering low prices to the customers and have competitive advantage over Pizza Hut. Frozen pizzas: Other competitors to take into consideration are frozen pizzas that are available in super stores and grocery stores. Competitors Analysis Pizza Hut is facing huge competition in the market. Competitors of Pizza Hut are; Restaurants and cafes Fast-food and Quick-service Restaurants Dominos pizza, Inc. Dominos Pizza, Inc. is an international fast food pizza delivery corporation. Dominos pizza is the UK and Irelands leading pizza delivery company. Dominos first UK store opened in 1985. Dominos pizza is the direct competitor of the Pizza Hut. Low prices of pizzas are the real competitive edge of the Dominos. McDonalds McDonalds is the worlds largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonalds primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. KFC Kentucky Fried Chicken, or KFC, is a chain of fast food restaurants based in Louisville, Kentucky.KFC is the subsidiary of Yum Brand. While its primary focus is fried chicken but giving tough time to the Pizza Hut. KFC also offers a line of roasted chicken products, sides and desserts. Quick Service Restaurants (QSR), Takeaways: There are thousands of local quick services restaurants are involved in the UKs fast food industry. These local takeaways are providing pizzas, fried chicken, and salads according to the local consumers taste and on very low prices. These restaurants are the real competitors of the pizza hut. The new Pizza Huts pickle pizza will help pizza hut to compete with these restaurants. MacDonald Corporation is the largest group among all top Fast Food corporations. It is having huge brand value as well as revenue, Moreover, the dominos Pizza Inc is the lowest earning group among all, but these all companies are having a universal aim to provide quality food at lower price to the customers. In order to survive in the global industry a company must come up with new tactics and innovations to charge ahead of the competitors. Product Offering We are offering a new pizza to our customers that will be especially popular in Asian customers and also other pizza consumers. New pickle supreme pizza will be available in all different bases and toppings. Available Bases Tuscani Pan The Italian Cheesy Bites Stuffed Crust Topping Topping of the pickle supreme pizza will be mixed pickle, mushrooms, mixed peppers, black olives (customers can add any other available topping of their choice). Availability The pickle supreme pizza will be available in our three menus with different sizes as other pizzas are available Restaurant menu Delivery and takeaway menu Collection menu Pizza deals The new pickle pizza will be available at all pizza hut chains throughout UK. We will take start from England and Wales and then cover Scotland and Ireland as well. MARKETING PLAN The opportunities are also the part of the marketing strategy. Marketing Objectives Pizza Hut has the largest market share in the pizza industry. The high quality of product and services of the pizza hut will help to ensure good chance at successful introduction of a new pizza. The fast food industry is famous for introducing new products to increase short-term sales. This new pizza will increase the market share of the company .Pizza Hut has the competitive edge in innovative products and this new product that will also be successful in the market. There is a high completion in the market; the introduction of a new product is required to keep ahead of the competition. One of our main objectives is to provide a pizza to our Asian customers and to fill a gap between pizza hut and our customers. As earlier mentioned that there is a large community of Asian people living in UK and we fell that they are less served by the Pizza Hut. The new pickle supreme pizza will help us to achieve that objective. Other objectives include Increase in fast food market share. Maintain the competitive edge of the innovations. Fulfil the demand of the customers. Increase in profitability and growth. Target markets The UK will be the target market of the new pickle supreme pizza. Our major aim is to catch Asian costumers by introducing this new product because we feel that they are less served in the past. Other pizza hut costumers will also like this new pizza. Changing social and demographic trend in UK contributed to increased demand for fast food and our target customers include Students, Dual-career families, Single person households etc. Positioning Innovations in menu and service offerings have been the key to Pizza Huts success in UK. Using product line extension we are positioning the pizza Hut an Innovative and quality food restaurant chain. Pizza Hut already positions itself as an excellent services and food provider in the fast food industry. Marketing Mix As with all businesses, the most important goal of a company is to increase revenue and profits. With the introduction of this new product we hope to increase the overall sales of the company as well as the services and quality of the products. Product The reason behind our success in all over the world is uncompromising drive in providing customers the best in terms of product quality, service, cleanliness and value. Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own 100% pure imported Mozzarella cheese. Pizza can be part of a well-balanced meal. Ingredients in our pizza include mixed pickle, mushrooms, mixed peppers, black olives (customers can add any other available topping of their choice). Pickle supreme pizza will be available in all sizes in which other pizzas are available such as individual (4 slices) medium (6 slices) large (8 slices). Pizza Hut has built a strong brand name that means quality products and services. Since Pizza Hut will be introducing Pickle supreme pizza customers will automatically think this is a high quality product. Price Pizza Hut is successfully using the high/low pricing strategies when setting the retail price of its products. This high/low pricing strategies will help to serve more segments in the market. The price of pickle supreme pizza should be set as  £5.99 for individual  £10.99 for medium  £13.99 for large Price skimming strategy will be used as Pizza Hut sets high initial prices for its products to send a signal to customers that its products are quality and the service is excellent. The medium and large pickle pizza will be available in deals as well by paying  £2.99 extra; customers can add salad of their own choice. Place At present we are using the direct distribution channels because our markets are very large and geographically dispersed. Other reason of direct distribution is that we have a large number of buyers, but a small amount purchased by each. Different methods of distribution will be used for pickle supreme pizza as company is currently using for other products. Home delivery is the first distribution method by pizza Hut. Pizza hut provide the pizza for those who want to stay at home and eat pizza. Online ordering is another distribution method that we are using now. Customers can go to the nearest Pizza Hut and can sit and eat there Pizza Hut provides an excellent sitting facilities to customers where they can sit and enjoy the variety of pizzas. This is the most useful distribution method for our pizza. Our new pickle pizza will be available in all distribution channels. This is One of Pizza Huts largest competitive advantages is its restaurant style facility. Promotion This objective of the promotion is to create awareness of the new product, Stimulate demand and change the short term behaviour of the customers. We will use different advertisement methods to introduce Pickle supreme pizza such as Advertisement on television Billboard in the main areas to get our customers Leaflets distribution in colleges and universities Door to Door distribution of leaflets In store promotions Banner ads Advertisement in Foot ball grounds E-mails Advertisement on the Web sites These methods are used to promote our product in the market. We use different types of advertisement to create awareness in our target market, we use leaflet distribution in universities to create awareness in student about our product. Advertisement on television in very expensive but we will use that method in the introduction stage of the product where intensive marketing in required. The objective is to create awareness among 90% of our target consumers about the new product. People Pizza Huts providing a very comfortable working environment and our employees are very flexible and they can adopt any change in product with great ease. We will arrange training sessions for employees to upgrade their skills according to the new product. We will put all our efforts to satisfy our employees. Process We will not compromise on quality and services in our restaurants. Our process will remain up to the mark for our new product as well. We have sufficient space for our new product to deal with. We will provide quality food, efficient services with on time deliveries. So our processes will continue without any problem. Physical Evidence Physical evidence is the place where the services being delivered. We are providing full service restaurants with family environment and excellent services. Our new product will also be available in restaurants menu and we have enough space to cover them. Action Plan The Pickle Supreme Pizza will be introduced and available to the customers in start of the July. The purpose of this action plan is to create awareness among the customers about their new product. Here are summaries of action plan we will use during the first four months to achieve our stated objectives. June In June we will start our promotional activities by using in-store advertisement with the slogan of coming soon or new arrival, advertisement on the Television in between world cup football matches. We know that this type of advertisement is very expensive but we expect that this type of advertisement will return us huge revenue. July We will start print media and internet campaign to target professionals, students and single households. We will start leafleting in universities, emails to the professionals and advertisement on the famous website like yahoo or msn to create awareness among our target market. We will continue in store advertisement in this month by giving special discount in meal deals. August In post launch advertisement campaign we will continue leaflet distributions and will use some less expensive techniques of promotion like emails, text messages, magazines and news papers. September We will continue our promotions but with less intensity. We will advertise in the news papers and magazines, leafleting with some other promotions on it in order To keep in touch with our customers. Marketing Research We will identify the market trends and the reaction of the target market towards the product with the help of different types of research methods. This marketing research will help us to identify the positioning of the product in the costumers mind. We will use the following methods to conduct our marketing research Questionnaires We will prepare a questionnaire that will help us in collecting primary data from the customers. The questionnaire will be consisting of different question which will cover all the points that will required to get the accurate research results. Surveys Surveys will keep us up to date about our customers expectations and make us fulfils their needs and wants more effectively. For this we would have to conduct a marketing survey of our market and try to find out that what our customers want and what they feel about new product. Whether they are satisfied with our product or want any up gradation in it. Live Market Test Live market test will work in two ways such as survey and promotions at one time. In store advertisement, promotions and distribution will be done and free samples will be offer to the people and feedback back will be taken from them. This feedback can positive or negative but will help us in future planning of the products. Feedback Form Feedback forms are also very important method of survey which will provide quick information with very low cost. Costumers will give information about their experience about products and services which help us to remove deficiencies if any. Financial Matters We are financially strong enough to introduce a new product in the market. The advertisement budget will be 5% of the projected sale. We are expecting that the Pickle supreme pizza will increase our sale by 6%, this forecast is based upon pervious products sale by Pizza Hut. This 6% increase in sale will bring  £600 million in revenue. It means advertising budget will be of 30 million. No other plant and equipment expenses will be accrued because the existing plant and machinery is used for the production of Pickle Supreme Pizza. Controls and Implementation We will establish a control program to help the management in measuring the results and identifying any problems or performance variation that need corrective actions. The control process involves establishing standards and measuring performance to correct deviations from standards. We will use different techniques to monitor quality and customer service satisfaction. This will help us to react very quickly in correcting any problems at the beginning. We will implement the following method to determine the effectiveness and customer satisfaction from our new product. Annual plan control In this method will monitor that whether company is achieving the targets and goals that are expected from the new product. Different are used monitor this such as Sales analysis, market share analysis, balance scorecard etc. Efficiency Control With the help of this will control on spending efficiency and marketing expenditures. In this we will analyze the sales force efficiency, advertising and sales promotions effectiveness as compare to expenses on all these things. Customers feedback This method will be used to collect information from the customers because this will help us to take immediate actions against any problem. Customers are the primary source to check the success of the product. Customers feedback will help us in taking further steps if required. Marketing Organisations Marketing director will hold overall responsibility for all of the companys marketing activities and all managers in the marketing department will report to the director. Marketing Audit plan will also executed enter the supervision of the marketing director. CONCLUSION I have critically analysed the Pizza hut and its current market situation and found that the fast food trends are changing; customers are demanding high quality food with excellent services and sitting arrangements. Pizza hut is offering large range of pizzas with salads, desserts etc, under one roof. Pizza hut also provide restaurant facilities to the customers. With the help of deep research of the market i found that the Pizza hut is losing large market share by ignoring a rapidly growing market of Asian Customers in the UK. These customers are less served by Pizza Hut but now its time to fill that gap by introducing a new Pickle Supreme pizza. The market environment of fast food industry in UK is very competitive. Pizza Hut is facing direct completion as well as in direct competition in the market in the form of Dominos, McDonalds, and KFC. Pizza Hut is a high price restaurant as compare to its competitors but providing high quality food and sitting facilities. Pizza hut has fewer number of outlets which is a weakness of pizza hut

Pacific Explorers :: essays research papers fc

Andrew Sharp claims in his Ancient Voyagers in the Pacific published in 1956 that the Pacific Islanders did not possess the necessary navigational and sailing technology to deliberately navigate the distances between islands of the Pacific when colonizing these islands. He claims colonization was random and accidental. However, more recent studies from 1972 on of Pacific navigation suggest deliberate navigation and colonization was possible and did take place. These studies have been supported by reenactments of voyages, computer simulations, and newly acquired information regarding preparation for distant voyages. Andrew Sharp supports his claim of accidental colonization by citing numerous examples of lost voyagers landing on populated islands, their testimony or second hand information recorded by Captain Cook. Sharp claims the only distant voyages were confined to "Western Polynesia-Fiji and the Tahiti-Tuamotu archipelago" (Sharp 1956:2). He states that the longest offshore voyages made without landing on intermediate islands included distances of up to three hundred miles, separating Tonga, Fiji, Samoa, Rotuma and the Ellice Islands, and distances up to two-hundred and thirty miles, separating Tahiti from the Tuamotu islands. Sharp refers to an account by Captain Cook's interpreter, Omai, who discovered three of his own countrymen from Tahiti, who landed on Atiu, six hundred miles away. They were the sole survivors of twenty people, blown off course in a sudden gale while attempting to voyage from Tahiti to Raiatea, one hundred miles away. Sharp relies on generalizations given in Cook's logs referring to colonization of the remote islands of Polynesia. Cook refers to the accidental voyage to Atiu stating "this will serve to explain, better than a thousand conjectures of speculative reason, how the detached parts of the earth, and in particular, how the South Seas, may have been peopled; especially those that lie remote from any inhabited continent, or from each other." (Sharp 1956:4) Sharp uses examples procured from Cook's log book, citing observations of Anderson, ship surgeon in charge of natural history observations. "The knowledge they have of other islands is no doubt, traditional; and has been communicated to them by the natives of those islands, driven accidentally upon their coasts, who besides giving them the names, could easily inform them of the direction in which the places lie from whence they came, and of the number of days they had upon the sea." (Sharp 1956:7) Sharp discusses the navigational technology of the Tongans, with most of his knowledge based on Cook's observations. "The sun is their guide by day and the stars at night. When these are obscured, they have recourse to the points from which the winds and waves come upon the vessel. If during the obstruction the winds and waves should shift. . Pacific Explorers :: essays research papers fc Andrew Sharp claims in his Ancient Voyagers in the Pacific published in 1956 that the Pacific Islanders did not possess the necessary navigational and sailing technology to deliberately navigate the distances between islands of the Pacific when colonizing these islands. He claims colonization was random and accidental. However, more recent studies from 1972 on of Pacific navigation suggest deliberate navigation and colonization was possible and did take place. These studies have been supported by reenactments of voyages, computer simulations, and newly acquired information regarding preparation for distant voyages. Andrew Sharp supports his claim of accidental colonization by citing numerous examples of lost voyagers landing on populated islands, their testimony or second hand information recorded by Captain Cook. Sharp claims the only distant voyages were confined to "Western Polynesia-Fiji and the Tahiti-Tuamotu archipelago" (Sharp 1956:2). He states that the longest offshore voyages made without landing on intermediate islands included distances of up to three hundred miles, separating Tonga, Fiji, Samoa, Rotuma and the Ellice Islands, and distances up to two-hundred and thirty miles, separating Tahiti from the Tuamotu islands. Sharp refers to an account by Captain Cook's interpreter, Omai, who discovered three of his own countrymen from Tahiti, who landed on Atiu, six hundred miles away. They were the sole survivors of twenty people, blown off course in a sudden gale while attempting to voyage from Tahiti to Raiatea, one hundred miles away. Sharp relies on generalizations given in Cook's logs referring to colonization of the remote islands of Polynesia. Cook refers to the accidental voyage to Atiu stating "this will serve to explain, better than a thousand conjectures of speculative reason, how the detached parts of the earth, and in particular, how the South Seas, may have been peopled; especially those that lie remote from any inhabited continent, or from each other." (Sharp 1956:4) Sharp uses examples procured from Cook's log book, citing observations of Anderson, ship surgeon in charge of natural history observations. "The knowledge they have of other islands is no doubt, traditional; and has been communicated to them by the natives of those islands, driven accidentally upon their coasts, who besides giving them the names, could easily inform them of the direction in which the places lie from whence they came, and of the number of days they had upon the sea." (Sharp 1956:7) Sharp discusses the navigational technology of the Tongans, with most of his knowledge based on Cook's observations. "The sun is their guide by day and the stars at night. When these are obscured, they have recourse to the points from which the winds and waves come upon the vessel. If during the obstruction the winds and waves should shift. .

Coming of Age in Richard Wrights Black Boy Essay -- Wright Black Boy

Coming of Age in Wright's Black Boy Black Boy, created by Richard Wright with his soul and written as his shadow, is a subtly actualized chronicle of an adolescent's coming of age in the United States accompanying by a clear-cut denunciation of the Southern racial intolerance. Throughout the novel, said reasons for novelizing this superb piece of work, is upheld by numerous citations of maturity related incidents obscured by the racial era. With the myriad ingenious assertions within Black Boy in the context of the motivation in freelancing this novel, it is to my understanding that binary objectives takes place of which are truly relevant to one another. Ignorant readers assumed that Wright's reflections on childhood and youth ended with hope and promise. Ironically, Wright actually ended his reflections on juvenility with a ephemeral indictment on the South: "This was the culture from which I sprang. This was the terror from which I fled." [Page 303] Wright characterized himself in a society of racial consternation in which he was bound to deliberately undergo. He was confronted with the nurture in which he was soon frightened to reveal. His inexperienced nature encumbrance with obscene phenomenon in which he fled. His conception narrated his childhood, and correspondingly, the inhumane ethnic critique that was intimidating to his innocent intellect. And beyond reasons, affiliated both interpretations in a rationalized manner by utilizing the environmental factors as a part of growing up and indirectly criticized the acrimonious racism.  ... ...e repercussion to both a transcription of Wright's coming of age and his morally devious attack on the racial South. With the humanistic affirmations of such a conclusion that Black Boy was written as a scripture of one's coming of age as well as a seized inform against the Southern prejudice, it is unmistakable that Richard Wright composed this novel as a work of stunning imagination and mythic power with said reassuring reasons. Interdependent, as well as interrelated syllogism, sets my hindmost justified revelation that foresees no other echo, if an echo ever exist. Subsequently a controversy recapitulation, his "hazy notion that life could be lived with dignity, that the personalities of others should not be violated, that men should be able to confront other men without fear or shame."

Linguistics and Language

1. The underlying assumptions, theories, and methods used by psychologiest, linguists, and researchers are believed to strongly affect the way each defines psycholinguistics. Please discuss some different conceptions of psycholinguistics in its relation to other branches of linguistics. Then, define yours. One of your reference should be â€Å"fundamentals of Pyscholinguistics by Fernandez and Cairns (2010)†OPsycholinguistics is an interdisciplinary field of study in which the goals are to understand how people acquire language, how people use language to speak and understand one another, and how language is represented and processed in the brain. Psycholinguistics is primarily a sub-discipline of psychology and linguistics, but it is also related to developmental psychology, cognitive psychology, neurolinguistics, and speech science (Fernandez: 2011). OPsycholinguistics examines the psychology of language; psycholinguistics is the name given to the study of the psychological processes involved in language.Psycholinguists study understanding, producing, and remembering language, and hence are concerned with listening, reading, speaking, writing, and memory for language. (Harley, Trevor A. 2001. The Psychology of Language. ) O†Psycholinguistic studies have revealed that many of the concepts employed in the analysis of sound structure, word structure, and sentence structure also play a role in language processing. However, an account of language processing also requires that we understand how these linguistic concepts interact with other aspects of human processing to enable language production and comprehension. ( William O'Grady, et al. , Contemporary Linguistics: An Introduction. Bedford/St. Martin's, 2001 O†Psycholinguistics, there is a constant exchange of information between psycholinguists and those working in neurolinguistics, who study how language is represented in the brain. There are also close links with studies in artificial intel ligence. Indeed, much of the early interest in language processing derived from the AI goals of designing computer programs that can turn speech into writing and programs that can recognize the human voice. (John Field, Psycholinguistics: A Resource Book for Students. Routledge, 2003) OPsycholinguistics refers to the efforts of both linguists and psychologists to explain whether certain hypotheses about language acquisition and language competence as proposed by contemporary linguistic theories (e. g. : transformational generative grammar) have a real basis in terms of : perception, memory, intelligence, motivation, etc. (Hartmann and stork: 1973) Oâ€Å"†¦.. psycholinguists are interested in the underlying knowledge and abilities which people must have in order to use language in childhood.I say â€Å"underlying knowledge and abilities† because language, like all systems of human knowledge, can only be inferred from the careful study of overt behavior. † (Dan Isa ac Slobin: 1979) OBased on my reading, Psycholinguistics is study about language acquisition, language used one another, and study how language is represented and processed in the brain. Psycholinguistics is primarily a sub-discipline of psychology and linguistics, but it is also related to developmental psychology, cognitive psychology, neurolinguistics, and speech science. . Linguistic analysis might use similar language data or language corpuses as the object of analysis. Please give an example of language use which can be analyzed from different point of view, particularly from semantics, pragmatics, socialinguistics, discourse analysis, and psycholinguistics. Support your answer in term of their focuses of analysis. How are they similar, different, and how are they related one other. Linguistics study about human language as communication. In other hand, linguistics as fild of study that the object is language. Semantics is one of study that hand-in-hand with pragmatics. specia lizing in semantics studies, languageis study about the meaning of words, that is influenced by the context in which the words are presented. Semantics study how words are given meaning by their structure, tone, and the situation in which they are used.  ·Pragmatics is concerned with the role of context in the interpretation of meaning.  ·Pragmatics and semantics is different parts but the same general study. Both semantics and pragmatics are concerned with people’s ability to use language meaningfully.While semantics is concerned with a speaker’s competence to use the language system in producing meaningful utterances and processing (comprehending).  ·Sociolinguistics a close neighbour of psycholinguistics, can be defined as the linguistic study dealing with the functioning of language in society. Sociolinguitics has to do with the study of language from the viewpoint of how social, regional, individual and historical aspects influence the language and its use i n society which is specifically called speech community. OPsycholinguistics is the study of language acquisition and linguistic behavior.Psycholinguistics refers to the efforts of both linguists and psychologists to explain whether certain hypotheses about language acquisition and language competence as proposed by contemporary linguistic theories (e. g. : transformational generative grammar) have a real basis in terms of : perception, memory, intelligence, motivation, etc. (Hartmann and stork: 1973)  ·Discourse Analysis is approaches to analyzing written, vocal, or sign language use. discourse analysis is, like descriptive linguistics, a way of studying language.It may be regarded as a set of techniques, rather than a theoretically predetermined system for the writing of linguistic ‘rules'. (Yule, George. 1983. Discourse Analysis. Cambridge: Cambridge University Press). ‘Doing discourse analysis certainly involves doing syntax and semantic, but it primarily consists o f doing pragmatics. In discourse analysis, as in pragmatics, we are concerned with what people using language are doing, and accounting for the linguistic features in the discourse as the means employed in what they are doing. . The objects of psycholinguistic studeis are addressed to language production, acquisition, and comprehension. Could you explain how are the processes of the three language uses in term of psycholinguistics analysis.  ·Language production based on Levelt, speech production divided into four stage; I. Conceptualization and formulation Primitive linguistic concept about first conceptualized in human mind by David Mcneill stated that linguistic concepts are formed as two current and parallel modes of taught. These are syntactic thinking and imagistic thinking.Then syntactic thinking and imagistic thinking ellaborate to conceptualize conversation in which speech utterance and gestures to be tied together in time. But this concept has gone record. Formulation as the output of the process language production. Lashely stated that production and comprehension of speech is linear process. Based on tradition od examining speech production, sleep tangue as a window of the formulation process. II. slips of the tongue Slip of the tongue is normal mistake, it happen to catch the goof ourselve. Then we can immediately correct. Slip the tongue as the production process . ut this concept has gone record too. III. Articulation In this stage we consider about what happens when all of he information go from our brain to articulation. IV. Self-Monitoring Self – monitoring seems that as final stage. It is not only produce speech and listen one to another, but also to keep one ear open on what they themselve saying.  ·Language acquisition Language acquisition is the process by which humans acquire the capacity to perceive and comprehend language, as well as to produce and use words[-;0] and sentences[-;1] to communicate. Language acquisition began the same with the cognitive science at 1950’s.Chomsky argued that language acquisition falsified these beliefs in a single stroke: children learn languages that are governed by highly subtle and abstract principles, and they do so without explicit instruction or any other environmental clues to the nature of such principles. While Hence stated language acquisition depends on an innate, species-specific module that is distinct from general intelligence. Chomsky believes that every child has a ‘language acquisition device’ or LAD which encodes the major principles of a language and its grammatical structures into the child’s brain.In other point of view There are five stages in language acquisition stated by Chumbow and Adegbija (1984) such as babbling stage, the holophrastic stage, the two-word utterances, the telegraphic stage and recursive stage.  ·Language comprehension Clark and Clark argue that language comprehension is mental process by listeners ta ke in the sounds uttered by speaker and use them to construct an interpretation of what they think the speaker intended to convey. (Clark and Clark: 1977)In sum up, language comprehension is building the meaning from sounds.While Language comprehension is generally viewed in cognitive theory as con-sisting of active and complex processes in which individuals construct meaning from aural or written information (Anderson 1985; Byrnes 1984; Call 1985; Howard 1985; Pearson 1985; Richards, 1983). An-derson (1983, 1985) proposes that the mental processes necessary for comprehending aural and written texts are sufficiently similar that comprehension of both can generally be discussed as a common phe-nomenon. 4. Following Clark and Clark (1977), comprehension involves two processes-construction and utilization processes.The first is concerned with the way listeners construct an interpretation of a sentence from the speakers’ words. The second deals with how listeners utilize this int erpretation for further purposes for registering new infromation, answering questions, following orders, and registering promises. What really happens in our cognitive domains (memory) for both processes? Examplify your answer that the first happens earlier than the second OClark and Clark (1977) say that short-term memory is roughly related to the working memory in the construction process; long term memory is dealt with the process of utilization.In other word In short, short-term just focus on the surface of the utterance (how the sentence is constructed) while the long one concern on the meaning more (how the sentence is properly utilized). Outilization, consists of relating a mental represen-tation of the text meaning to declarative knowledge in long-term mem-ory. This process is referred to as elaboration in other descriptions of the reading process. Utilization is the key to comprehension and the basic determinant that facilitates it. In any mes-sage, there may be an interpla y between information we already know and information that is entirely new. . Production of a speech requires speakers to plan what to say before its execution. Theoritically, the plan begins firstly with discourse plan followed by sentence plan and, at last, constituent plan. What should be the underlying concepts of this order? In the execution of a speech plan, several mental activities happen, what are they? Explain your answer OSpeech production is the process by which spoken[-;2] words are selected to be produced, have their phonetics[-;3] formulated and then finally are articulated by the motor system[-;4] in thevocal apparatus[-;5].Speech production can be spontaneous such as when a person creates the words of a conversation[-;6], reaction such as when they name a picture or read[-;7] aloud a written word[-;8], or a vocal imitation such as in speech repetition[-;9]. Speech production is not the same as language production since language[-;10] can also be produced manually by signs[-;11]. The production of spoken language[-;12] involves three major levels of processing. The first is the processes of conceptualization[-;13] in which the intention[-;14] to create speech links a desired concept to a particular spoken word to be expressed.The second stage is formulation in which the linguistic[-;15] form required for that word's expression is created. This process involves such processes as the generation of a syntactic[->16] frame, and phonological[->17] encoding which specifies the phonetic[->18] form of the intended utterance, the third stage is articulation[->19] which involves the retrieval of the particular motor phonetics[->20] of a word and the motor coordination[->21] of appropriate phonation[->22] and articulation by the lungs, glottis, larynx, tongue[->23], lips[->24], jaw[->25], and other parts. Levelt, WJ (1999). â€Å"Models of word production. â€Å"[->26]. Trends in Cognitive Sciences 3 (6): 223–232) 6. Children acquire language fas ter than adults’. Please give your arguments to agree or disagree to this statement. How do children use their utterance compared to adult. You should refer to, at least, four references. OChomsky points out that a child could not possibly learn a language through imitation alone because the language spoken around them is highly irregular – adult’s speech is often broken up and even sometimes ungrammatical.In ways understanding and establish meaning in words, children and adults are different. Children tend to focus more on the superficial physical characteristics of an object when defining the prototype for an object and when comparing a stimulus to that prototype. Thus, children will gradually their understanding of an object. Steinberg at all (2001) conclude the progress started from vocalization to babbling, babbling to speech, naming and using holophrastic for one word utterances, and using telegraphic speech for two and three words utterances.Another exper t Mc Neill in Steinberg at all (2001:36) gives another opinion that the child who is learning language can compare the language that they have in their mind with what they hear from his parents. Children give priority to collocational links between words. For example, a child might respond with the word ‘night’ when told the word ‘dark’, whereas an adult more likely to respond with the word ‘light’ when presented with the same word ‘dark. Children may take time to discover the criteria by adult classify item as co-ordinates. 7.Language structure and language function can be seen differently by different scholars from the side of the meaning of an utterance. Please discuss your opinion about the function approach to meaning (the procedures and uses) Outterances has different meaning in context (including the situation, condition, location and the time in which the utterances are produced). For example : †Masak begitu saja jadi gila s ih? † this utterance May be in giving support or motivate somebody who just got disappointed or depressed. 8. Please quote a mass demonstrant’s discourse (at least consisting of ten sentences).Please analyze psycholinguisticly the discourse of the demonstrant by considering his/her mass psychology. ODemo guru bantu : ‘angkat kami jadi PNS. Kami telah lama mengabdi untuk negri ini. Kalau kami tidak diangkat jadi PNS, gaji kami tidak cukup untuk memenuhi kebutuhan primer kami. Yaitu kebutuhan hidup keluarga dan kebutuhan pendidikan anak-anak kami. Guru bantu perlu diperhatikan kesejahteraan hidupnya. Dari demo guru di atas terlihat semua individu memiliki kepentingan menjadi satu yaitu meminta kenaikan Gaji yang tidak sesuai standar untuk memenuhi kebutuhan utama.Dari kalimat demo di atas, setiap idividu guru lebih memiliki power yang lebih besar untuk meminta kenaikan gaji dikarekan mereka bersatu menjadi satu. OMass psychology is a branch of social psychology[->27 ]. Mass psychology is concerned with the behaviour and thought processes of individual mass members and the mass as a whole. The main idea of Sigmund Freud[->28]'s crowd behavior theory is that people who are in a crowd act differently towards people from those who are thinking individually.The minds of the group would merge to form a way of thinking. Each member's enthusiasm would be increased as a result, and one becomes less aware of the true nature of one's actions. Other major thinkers of crowd psychology include Rene Girard[-;29], Gustave Le Bon[-;30], Wilfred Trotter[-;31], Gabriel Tarde[-;32],Sigmund Freud[-;33], Elias Canetti[-;34], Steve Reicher[-;35] and Julia Constintine. 9. How do you agree (support) or disagree to the following ideas: a. language need not be taught, nor can it be suppressedOI agree that language need to be taught nor can be suppressed, Fernandez stated that language acquisition in the child is a naturally unfolding process, Every normal human acquires alinguistic system, and failure to do so is evidence for some sort of pathology. that children need to experience social, interactive language in order to acquire language. In fact, people acquire language at about the same speed during about the same age span, no matter what kind of cultural and social situation they grow up in. b. hildren everywhere acquire language on a similar developmental schedule OI agree that children everywhere acquire language on a similar developmental schedule. Based on (Fernandez: 2011) state that babies coo in the first half of their first year and begin to babble in the second half. The first word comes in the first half of the second year for just about everyone. In all societies, babies go through a one-word stage, followed by a period of early sentences of increasing length; finally, complex sentences begin. By the age of 5 the basic structures of the language are in place, although fine-tuning goes on until late child-hood.Children all over the wo rld are sensitive to the same kinds of language properties, such as word order and inflection. They make remarkably few errors, but their errors are of a similar type. While there is much individual variation in the age at which children acquire aspects of language, that variation is conditioned by individual char-acteristics of the child rather than by the language being acquired or the culture in which the language is used. c. language is universal in human being OI agree with that statement about there are close to 7,000 languages spoken in the world today and, on the surface, they differ greatly.However, there are profound similarities among the languages of the world – so many similarities, in fact, that human language can be thought of as a single entity. Language universals result from the way the human brain organizes and processes linguistic information: language universals are a product of human neurology. Thus, a person’s ability to acquire and use language is natural These universals do not derive from social, cultural, or general intellectual characteristics of humans. Instead, List of references: Clark, H. H. and E. V. Clark (1977): Psychology and Language, New York, Harcourt Brace Jovanovich.Fernandez, Eva M. (2011). Fundamental of psycholinguistics. Oxford. Wiley-Blackwell Steinberg, at all (2001): Psycholinguistic: Language, Mind, and World. Malaysia, Pearson Education. Scovel, T (2001): Psycholinguistics. Hong Kong, Oxford University Press. Yasin, Anas. (2010). Tindak Tutur: sebuah model gamatika komunikatif. 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Abuse Assignment Essay

Ai Physical abuse Physical abuse is when someone physically hurts you, although it doesn’t have to leave marks or bruises to mean it is physical abuse. Example of this abuse are smacking, kicking, pinching, punching and many more. There can be a multiple reasons why someone would physically harm a person an example would be if someone was using drugs or drinking alcohol; these substances could cloud someone’s judgement making them think an action is right. Physical abuse normally starts slowly with a small slap but over time it can escalate further sometimes causing death. There are many different signs and symptoms of physical abuse some signs you can see such as bruises, burns, broken bones, scratches and weight loss. Weight loss might be if the abuser isn’t allowing them food or their medication this can cause serious side effects. It can also cause depression and fear; this could mean a person is too scared to leave the house which means they will also be socially deprived and excluded from society. Sexual abuse Sexual abuse is when someone forces you to carry out a sexual act or have one preformed on yourself. Some examples of sexual abuse are unwanted kissing or touching, rape and being rough or forceful. The abuser will control when and where the abuse will be carried out therefore the victim can be feel scared because they don’t know when it’s going to happen again. Sexual abuse can happen to anyone even in married couple or people who have had sex before. Just because someone doesn’t say no or resist this still counts as abuse. Sexual abuse can have many different signs and symptoms some visible and some not. Visible would be signs such as bruising or hand marks on the body. Others signs are not so easy to spot for example they might have depression, lack of sleep because of fear they will come back, pregnancy and many more. It can also affect them later in life especially when the abuse has stopped, they won’t feel they can trust people or partners which wil l affect them socially. Emotional/psychological abuse Emotional abuse is when someone manipulates your emotions; it can be done through many different ways such as humiliating a person or scaring them to think they have control over them. If someone is very intimidating towards you threatening you with physical abuse this is normally empty threats but the victim will be in fear of what could happen. Emotional abuse can be difficult to identify as it is not physical which leaves marks. There are three different patterns of emotional abuse such as aggressive, denying and minimising. Signs and symptoms of emotional abuse are hard to identify as there aren’t any physical marks. It normally knocks someone’s confidences leaving them feeling worthless. They will find it hard to trust others and will struggle with finding partners. Other signs and symptoms of emotional abuse is depression, anxiety, isolation from society, fearful behaviour, low confidence and addictions to substances. Financial abuse Financial abuse is when someone controls or manipulates you to share your money. An example would be them having control over your bank account or having it in their name; this gives them full access to your money leaving you to feel helpless. Another example would be to take all cards or statement from leaving you with nothing, they control all your spending giving you an allowance. The person carrying out the abuse normally gains control by acting like they are offering help normally it will get out of control or they can do it through fear and intimidation. Signs and symptoms of financial abuse are not having enough money for food, unpaid bills, being overdrawn on bank accounts or personal items have gone missing. This can lead to the victim feeling like they have no control, they will feel scared of the outcome. Institutional abuse Institutional abuse is when someone has been mistreated and provided with inadequate care or support. The victim’s feelings or needs will be over looked, leaving someone to feel powerless. It can also be caused by the service having problems such as untrained staff, unsupervised staff, poor management and poor communication skills. Signs and symptoms of institutional abuse is denying someone their rights or food, drink, clothes or adequate living environments. Another major sign would be fears of punishment such as threatening to take personal possessions. Not allowing  the victim to see family, friends, doctors or their care manager. This can have serious side effects especially if the person is ill and was denied to see a doctor. Self-neglect Self-neglect happens when a person fails to take care of themselves on a day to day basis. They will not carry out basic requirements such as having regular food/drink intakes, keeping up personal hygiene, taking medication and many more. This can cause physical, mental or emotional damage. Reasons why someone might self-neglect are they might be depressed, poor health, mental health problems, cognitive problems and physically unable to care for themselves. Signs and symptoms of self-neglect malnourished, poor hygiene, dehydration, dirty clothing and poor health. This can normally be improved by seeing a doctor or having extra help at home. Neglect by other Neglect by others can happen when a service provider does not supply the day to day living need a person relies on. An example of this would be food, water, living accommodation, medication, access to a doctor if necessary or not allowing someone to wash. The care giver may refuse to carry out necessary personal tasks which they are there to do as the victim can’t do it themselves. The signs and symptoms are similar to self-neglect except it would be a care giver neglecting them. The victim may be dirty, dehydrated, malnourished, poor health and mentally effected. Aiii If you suspect an individual is being neglected report it to your manager. Write a detailed account of what you know or seen. Make sure its kept private between you and your manager. They will report it to the appropriate authorities. However if it has not happened within a workplace you can report it to the police if you think they are in immediate danger which they will carry out a full investigation. If they aren’t in danger you can report it to the local safeguarding council. Aiv If someone tells you they are being abused it is important to keep calm and listen. Never doubt that they are being untruthful, make them feel they to talk to you so they don’t feel embarrassed or that you’re judging the situation. Make a detailed account of when and where it happened included  dates if they know. The individual needs to feel reassured that everything will be fine however they need to understand the information disclosed will be passed onto a manager or appropriate authorities. If they need medical attention it should be reported to either emergency services, their local doctor or your manager. If the law has been broken call 999 and report it to the police; they will do a full investigation. Av All evidence must be kept safe by storing it in a secure place. It should be locked away so only the necessary people can get hold of it or read it. Anything that could have been used as evidence such as clothing or objects should be left for appropriate authorities to look at. It should not be discussed in public or with people outside of work, it needs to be kept confidential. Task B Orchid View The Orchid view care home in Copthorne, West Sussex was labelled ‘Britain’s worst care home’. Last October there was an investigation carried out which found 19 residents had died due to poor care. Five more residents has died of natural causes after neglect. The residents in orchid view were a victim of institutional abuse. On multiple occasions care staff failed to provide adequate care. It was reported that in one single night 28 drug errors occurred. Care staff at the care home made medication errors which could have been avoided by more medication training. Jean Halfpenny died in 2010, she was given three times the prescribed dose of her blood thinning medication Warfarin over 17 days. A boots pharmacist went to the care home to give advice, she reported concerns to CQC over the storage and mismanagement of the medication. It was also said the residents of orchid view care home were malnourished and were dehydrated. The home was very understaffed leaving residents to press their bells with no response on many occasions some service users couldn’t even reach their bells, this caused poor hygiene which lead to further health problems. Other concerns raised were poor pain managed and abusive behaviour towards the residents. The care was later shut down and is under new management. A full investigation was  carried out many care workers were arrested however were not charged due to no evidence. Task C Ci A social care worker should report any signs of unsafe practice to their manager. A detail account should be kept of the actual unsafe practice, time of day it happened, where it happened. This can be done through the whistle blowing policy which allows information to be shared. Your manager should immediately report this information to higher authority so a full investigation can be carried out and a resolution can be put in place. Any unlawful practice will be examined by the police which will lead to discipline. Cii If unsafe practice is reported and nothing is done to investigate or solve the problem, keep a copy the report which was sent to your manager this will act as evidence you’re ever needed to prove it was reported. Keep reporting it to your manager until something is done make sure an up to date record it kept to show the time you have tried to flag unsafe practice. You can also take it into your own hands to tell the person using the unsafe practice what they are doing wrong this may solve the problem. If nothing is still done after reporting multiple times contact CQC informing them of what’s happened, they will carry out an investigation. Ciii If the individual is physically disabled they are more as risk of being abused by others. They may not be able to defend for themselves for example if someone was physically abusing them they might be unable to move therefore they can’t flight back or shield themselves. Also if they are unable to speak they might not be able to report who is abusing them or what’s happening. Age can be a major factor for someone to be abused. All ages can be abused but especially the elderly, they are more vulnerable. Older people suffer from financial abuse because they are unable to control it themselves, therefore they have to ask others for help. This allows people to assess their bank accounts or saving accounts. People will take advantage and steal from them. People with sensory impairments are also makes individuals that are more vulnerable to abuse because they are less  aware of what’s happening around them. If they have difficulty with sight or hearing they will not be aware of abuse such as if they were partially death they might be unable to her verbal abuse or if they are blind they might be able of financial abuse e.g. stealing from them. Civ By adopting a person centred approach you will empower an individual to take control; might their own decisions. This will give them more confidence and independence. This will have a massive impact on a person life if they feel they have control instead of needing help off others. If they have more confidence in themselves they will be less vulnerable, people will start to respect them for having their own opinions and having a voice and not a target to abuse them. Cv It’s important to encourage active participation because it gives them more freedom to make their decisions even if advice if given from health care professionals. It improves confidence and self-esteem to the point where they will not suffer from abuse if they were to be a victim. They won’t be targeted for abuse because they have more of a voice people will see they don’t need to rely on others. It will also improve social development as they will be able to make new friends and go out with people in social situations, this will make them less vulnerable because they will be more outgoing and less shy and reserved. Cvi Having an effective and easy to use complaints procedure can reduce the likelihood of abuse because if anyone can use it more people are going to report abuse therefore its less likely to go unreported. If the people carrying out the abuse know the complaints procedure is easy and people can use it they are less likely to abuse the individuals in the first place. Also if it’s easy to use it means complaints are going to resolves quickly meaning the abuse wouldn’t of happen for long or disciplinary action will take place ensuring it won’t happen again. This also ensures the individuals are safeguarded appropriately against abuse.